FCC Creates 15-Day Wireless Portability Safe Harbor

Share this article:
The Federal Communications Commission yesterday announced a 15-day grace period for telemarketers to remove from their calling lists landline telephone numbers that recently have been ported to wireless phones.


Telemarketers will not be penalized for placing automated-dialer calls to such numbers within the grace period, the FCC said. The FCC bans all automated-dialer calls -- including live and prerecorded calls -- made to wireless phones, and telemarketers were concerned about landline phones being switched to wireless without their knowledge.


A database of landline numbers that have been ported to wireless has been available since May. Nevertheless, telemarketers worried that, because they could not update their calling lists in real time, they could still run afoul of the FCC.


Originally, the FCC had said telemarketers could be penalized regardless of the technical obstacles to complying with the rule. However, in its order yesterday, the agency said it was reasonable to give telemarketers time to identify ported numbers.


"Given the limited duration of this safe harbor period and the fact that consumers may continue to avail themselves of the national and company-specific do-not-call lists, we do not believe that this action will unduly infringe consumer privacy interests, which is consistent with congressional intent," the FCC said.


The Direct Marketing Association, which along with the Newspaper Association of America had appealed to the FCC for the grace period, said it was pleased with the FCC's decision. The DMA offers a database of ported numbers through its subsidiary, Integrated Marketing Solutions.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.