FCB Direct, Grey Direct Win Signature Auto Club Accounts
Signature also awarded Grey Direct $15 million worth of its Dental & More health services businesses, which will reportedly include direct mail, print and database management.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.
As head of the group for 26 years, he helped establish ZIP codes and met with three U.S. presidents.