FCB Direct, Grey Direct Win Signature Auto Club Accounts
Signature also awarded Grey Direct $15 million worth of its Dental & More health services businesses, which will reportedly include direct mail, print and database management.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.