FCB Direct, Grey Direct Win Signature Auto Club Accounts
Signature also awarded Grey Direct $15 million worth of its Dental & More health services businesses, which will reportedly include direct mail, print and database management.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?