FCB Direct, Grey Direct Win Signature Auto Club Accounts
Signature also awarded Grey Direct $15 million worth of its Dental & More health services businesses, which will reportedly include direct mail, print and database management.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.
Jared Lake moves over from M&C Saatchi Mobile to head the new unit.