May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

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Technology Is Changing the Way We Market—and Spend

Banking on Customer Experience Management

40 Under 40: 2013 Call For Entries Now Open!

February 22, 2000

Faux Press Release Sends Aastrom's Stock Soaring

A computer hacker issued a fraudulent press release announcing a merger between Aastrom Biosciences and Geron Corp., sending Aastrom's stock soaring 50 percent last Thursday. The release was posted on the Aastrom site, where the company's second-quarter earnings release was also doctored by the hacker to support the merger news. The site in its entirety has since been taken down and will not be relaunched until the loophole in its programming has been uncovered. The company, based in Ann Arbor, MI, and Geron Corp., Menlo Park, CA, have denied any talks about an impending merger.

Battle of the Brands

Diary of a CMO

Technology Is Changing the Way We Market—and Spend

Banking on Customer Experience Management

40 Under 40: 2013 Call For Entries Now Open!

Faux Press Release Sends Aastrom's Stock Soaring

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