Fatshoe Draws Cash From Venture Capital Market

Share this article:
Fatshoe Incentive Systems Inc. has found an oasis in the venture capital desert.


While shrinking online loyalty competitors are announcing rounds of layoffs, Fatshoe this week announced that it has finalized a $6.25 million round of funding.


Espirito Santo Financial Group, Lisbon, Portugal, led the round of Series A financing. Fatshoe, New York, will use the capital in the continuing development of its incentive technologies and to fund international expansion.


"In today's challenging venture capital marketplace, this investment represents a validation of Fatshoe's business model," said Anil Aggarwal, CEO of Fatshoe.


The relationship management technology company touted its business model -- which includes a revenue stream through the licensing of its online loyalty technology -- as an integral key in its ability to draw blood from a stone-cold venture capital market.


Fatshoe also is involved in the development of employee retention programs for online and traditional companies.


Plans for Fatshoe's international expansion will be announced next quarter.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.