Fatshoe Draws Cash From Venture Capital Market

Share this article:
Fatshoe Incentive Systems Inc. has found an oasis in the venture capital desert.


While shrinking online loyalty competitors are announcing rounds of layoffs, Fatshoe this week announced that it has finalized a $6.25 million round of funding.


Espirito Santo Financial Group, Lisbon, Portugal, led the round of Series A financing. Fatshoe, New York, will use the capital in the continuing development of its incentive technologies and to fund international expansion.


"In today's challenging venture capital marketplace, this investment represents a validation of Fatshoe's business model," said Anil Aggarwal, CEO of Fatshoe.


The relationship management technology company touted its business model -- which includes a revenue stream through the licensing of its online loyalty technology -- as an integral key in its ability to draw blood from a stone-cold venture capital market.


Fatshoe also is involved in the development of employee retention programs for online and traditional companies.


Plans for Fatshoe's international expansion will be announced next quarter.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.