FastChannel Will Deliver BBDO Detroit Ads

Share this article:
BBDO Worldwide's BBDO Detroit unit named FastChannel Network Inc., Boston, to deliver newspaper, radio and television advertising to the media on the agency's behalf.


With this appointment, BBDO Detroit aims to have greater control over the distribution process and spur process improvements because of more automation.


The agency's biggest account is DaimlerChrysler and its divisions and brands including Dodge, Jeep and Chrysler. It has held the account for 20 years, servicing it out of Detroit and 66 field offices.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.