Farmers Insurance Picks Ancora to Handle Mail Processing
The multiyear contract with Ancora, San Fernando, CA, includes Farmers' insurance policy communications to its 10 million households, accounting for millions of pieces of mail monthly.
The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.
Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.