Farmers Insurance Picks Ancora to Handle Mail Processing
The multiyear contract with Ancora, San Fernando, CA, includes Farmers' insurance policy communications to its 10 million households, accounting for millions of pieces of mail monthly.
DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...
Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.
Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.
And old white men will make it. That's Exponential's call, and the data-driven ad network's picked the last two Best Picture winners.