Farmers Insurance Picks Ancora to Handle Mail Processing
The multiyear contract with Ancora, San Fernando, CA, includes Farmers' insurance policy communications to its 10 million households, accounting for millions of pieces of mail monthly.
A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.
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First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.