Fannie Mae Foundation Picks MDB for Direct Mail

Share this article:
The Fannie Mae Foundation has named MDB Communications Inc., Washington, to handle direct mail responsibilities on an account valued at an estimated $1 million.


Three agencies competed for the account that previously was handled by the now-defunct Pamet River Partners, Boston. Names of the other agencies were not disclosed.


"It's all about the education of folks who are considering purchasing homes," said Cary Hatch, president of MDB.


The agency will use direct mail mainly to raise awareness among first-time and prospective buyers about the home-purchasing experience and the role of credit and mortgages in that process. MDB's marketing push will run through March 2002.


The private nonprofit foundation based in Washington is designed to help create homeownership and housing opportunities through partnerships with financial institutions and community initiatives. As of January 2000, the foundation said, it has provided more than 9 million people with free, step-by-step home-buying information. The foundation was started in 1979 by its loan provider parent, Fannie Mae.


MDB clients include Johns Hopkins University, Kiplinger, National Geographic Society, Global One and the National School Boards Association. The full-service advertising and direct marketing agency also does pro bono work for the Partnership for a Drug-Free America and Samaritan Inns for the homeless. Billings last year were $10.5 million.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Melissa Goes to Canada

Melissa Goes to Canada

Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.

Delivered: University of Chicago Mailers

Delivered: University of Chicago Mailers

What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.

Ricoh Strikes a Blow for Multichannel on a Small Scale

Ricoh Strikes a Blow for Multichannel on a ...

The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.