Fair, Isaac to Acquire Nykamp Consulting

Share this article:
Fair, Isaac and Company Inc. announced yesterday it bought Nykamp Consulting Group Inc., a CRM strategy and implementation services company. Terms of the sale for the privately held company were not disclosed.


Melinda Nykamp founded Nykamp Consulting, Oakbrook Terrace, IL, in 1996, with the goal of turning customer information into business direction. In addition to its Chicago-area headquarters, the firm has offices in Denver, Los Angeles, Boston and Dallas.


As a division of Fair, Isaac and Company, San Rafael, CA, employees will continue to operate from their current locations.


According to Fair, Isaac, the company's decisioning analytics have already had significant impact, particularly within top financial services organizations. The addition of Nykamp's employees, services and blue-chip client base will create new opportunities for customers to leverage and integrate the complementary capabilities and intellectual capital that Fair, Isaac will now offer.


"Our customers often demand a solutions orientation to the delivery of our enterprise-wide Strategy Machines, like MarketSmart," said Tom Grudnowski, Fair, Isaac CEO. "As such, our intent is to increasingly provide consulting services as the vehicle for implementing these leveraged analytic solutions. Our analytic offerings tend to require consulting expertise rather than simply product-level instruction. Nykamp has demonstrated the ability to blend the right mix of customer service with analytic solutions and should help us grow in the marketing services arena."


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.