Fair, Isaac, Acxiom Partner

Share this article:
Fair, Isaac and Company Inc., San Rafael, CA, and Acxiom Corp., Little Rock, AR, announced yesterday a multi-year agreement to use each other's marketing solution technologies.


Acxiom will use Fair, Isaac's decisioning capabilities to develop marketing solutions. Fair, Isaac will use Acxiom's consumer data to develop analytics for its clients seeking to build marketing strategies and predict consumer reactions to specific marketing offers. Acxiom data will fuel Fair, Isaac's Strategy Machine solutions, which help businesses identify the most relevant offers to customers and prospects.


Fair, Isaac is exploring the use of Acxiom's AbiliTec-driven Customer Data Integration capabilities as a component of Fair, Isaac's service offering clients a holistic view of customers and prospects.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.