Fair, Isaac, Acxiom Partner

Share this article:
Fair, Isaac and Company Inc., San Rafael, CA, and Acxiom Corp., Little Rock, AR, announced yesterday a multi-year agreement to use each other's marketing solution technologies.


Acxiom will use Fair, Isaac's decisioning capabilities to develop marketing solutions. Fair, Isaac will use Acxiom's consumer data to develop analytics for its clients seeking to build marketing strategies and predict consumer reactions to specific marketing offers. Acxiom data will fuel Fair, Isaac's Strategy Machine solutions, which help businesses identify the most relevant offers to customers and prospects.


Fair, Isaac is exploring the use of Acxiom's AbiliTec-driven Customer Data Integration capabilities as a component of Fair, Isaac's service offering clients a holistic view of customers and prospects.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.