Faintreny to Take Over Top Post at Brylane

Share this article:
Eric Faintreny will become chairman/CEO of Brylane Inc. on Jan. 1. He replaces Russell Stravitz, who is resigning the same day from the position.


Brylane is a wholly owned subsidiary of Redcats and Pinault-Printemps-Redoute S.A. Faintreny joins Brylane from its parent company, Redcats, where he is chairman/CEO of Redcats Nordic and chairman of Redcats UK.


Faintreny began his career at La Redoute and has served as marketing director of Empire Stores, managing director of La Redoute UK and Vertbaudet UK.


Brylane has nine catalogs and corresponding e-commerce Web sites: Chadwick's of Boston, Lerner Catalog, Lane Bryant Catalog, Roaman's, Jessica London, King Size, Brylane Home, Brylane Home Kitchen and Brylane Home Wishes.


Meanwhile, The Taunton (MA) Gazette has reported that Chadwick's has laid off 130 employees.


"Everyone there has known for some time its catalog business has been sluggish. There isn't enough work," Marco Pereira, president of UNITE 2001 -- the union representing Chadwick's workers -- told The Gazette on Nov. 7.


At deadline, an official at Brylane could not be reached for comment.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.