Factiva Debuts Reputation Tool
It also lets executives create reputation and brand management strategies that tie to business objectives and drive competitive advantage, the Princeton, NJ, company said.
"There are millions of blogs and message boards worldwide, and any one of them can affect your organization or brand," said Alan Scott, chief marketing officer at Factiva. "To fully manage corporate reputation, companies need to pay close attention to what is being said not only in the media but in blogs."
He said that "the sheer volume of information makes it impossible to read and analyze its impact on businesses, until now."
Factiva Insight: Reputation Intelligence provides tools to sift millions of pages of information. Content is delivered in a reputation analysis tool that uses subject-matter experts from the recently formed Factiva Reputation Lab with sophisticated text mining and visualization technologies.
Graphical reports deliver data from Factiva's collection of 9,000 sources, including The Wall Street Journal and Dow Jones and Reuters newswires, 11,000 Web sites and 4 million of the most active blogs and message boards. These reports illustrate the market's perception of a company or organization, its brands, products, services and competitors.
The consumer-generated content is provided through an agreement with Intelliseek, Cincinnati, a marketing intelligence firm that helps promote and protect brands through real-time monitoring and analysis of consumer-generated media as expressed through online boards, forums, communities, blogs, search engine results and direct company feedback.