Facing issues, BlueSky is said to have closed

Share this article:

Reports are circulat­ing that BlueSky Brands Inc., the parent company of catalogs Paragon Gifts, Bits and Pieces, Bits and Pieces UK, National Wildlife Direct and Winterthur, has closed its doors as of March 14. The company also owns ful­fillment provider AB&C Group, which has also reportedly closed.

“As we became aware of [BlueSky's] business challenges, we grew concerned, and on March 13 we terminated our li­censing agreement with it,” said Victoria Saltzman, a spokesper­son for Winterthur.

Saltzman cited concerns that BlueSky was not meeting its ob­ligations to vendors or custom­ers as the reason for terminating the licensing agreement. “It shut­tered its business on the 14th with no notice. We understand [BlueSky] has now ceased busi­ness operations,” she added.

Saltzman said there were no plans on her company's end at this time for a potential new catalog distributor.

Calls to BlueSky and its other titles were either not returned or routed to disconnected numbers. Web sites for the catalogs posted “unavailable” of “out of service” messages on their order pages, with no further explanation.

BlueSky was established as a holding company in 2005 by Reliant Equity Investors. Reli­ant and BlueSky representa­tives were unavailable. A search of public records did not turn up any bankruptcy filings for BlueSky at press time.

Share this article:

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.