Facing issues, BlueSky is said to have closed

Reports are circulat­ing that BlueSky Brands Inc., the parent company of catalogs Paragon Gifts, Bits and Pieces, Bits and Pieces UK, National Wildlife Direct and Winterthur, has closed its doors as of March 14. The company also owns ful­fillment provider AB&C Group, which has also reportedly closed.

“As we became aware of [BlueSky's] business challenges, we grew concerned, and on March 13 we terminated our li­censing agreement with it,” said Victoria Saltzman, a spokesper­son for Winterthur.

Saltzman cited concerns that BlueSky was not meeting its ob­ligations to vendors or custom­ers as the reason for terminating the licensing agreement. “It shut­tered its business on the 14th with no notice. We understand [BlueSky] has now ceased busi­ness operations,” she added.

Saltzman said there were no plans on her company's end at this time for a potential new catalog distributor.

Calls to BlueSky and its other titles were either not returned or routed to disconnected numbers. Web sites for the catalogs posted “unavailable” of “out of service” messages on their order pages, with no further explanation.

BlueSky was established as a holding company in 2005 by Reliant Equity Investors. Reli­ant and BlueSky representa­tives were unavailable. A search of public records did not turn up any bankruptcy filings for BlueSky at press time.

close

Next Article in Multichannel Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Dart Warehouse Corp

Dart Warehouse Corp

Dart Fulfillment Services specializing in E-Commerce, Catalog Fulfillment, Retail Replenishment, Product Assembly & ...

SLI Systems

SLI Systems

SLI Systems offers full-service, customized, On-Demand solutions for Site-Search, Navigation, Merchandising, and User ...

more »

More in Multichannel Marketing

Multichannel Is Perrigo's Marketing Cure

Multichannel Is Perrigo's Marketing Cure

Perrigo educates consumers about store brand medications with a digitally-focused multichannel campaign

Multichannel Marketing Makes Scott Naturals' Mission Possible

Multichannel Marketing Makes Scott Naturals' Mission Possible

It's no secret! Digital and sampling are top-notch marketing agents

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Breakfast at Tiffany's or the Red Carpet With ...

Tiffany & Co. and Harry Winston are both "a girl's best friend, but from a marketing standpoint, only one brand can wear the crown jewels.