Facebook's Groupon-killer is dead

Share this article:
Facebook is ending its Deals product soon after its April launch, the company said on August 26. The move came a couple of days after the social network chose to drop the mobile-only version of its location-based service Places.

From a Facebook statement provided to TechCrunch's MG Siegler:

After testing Deals for four months, we've decided to end our Deals product in the coming weeks. We think there is a lot of power in a social approach to dri­ving people into local businesses. We remain committed to building products to help local businesses connect with people, like Ads, Pages, Sponsored Stories and Check-in Deals. We've learned a lot from our test, and we'll continue to evaluate how to best serve local businesses.

With daily deals sites cropping up on the regular, I'm actually stoked to see one fall, but I'm a bit off-balance that it was Facebook to drop off as opposed to, say, BuyWithMe or DailyCandy. Then again, I've never used Deals (or Groupon or LivingSocial or Google Offers, despite being a registered user of each). Then again there's Forrester Research analyst Shar VanBoskirk, who said in last week's "US Interactive Marketing Forecast, 2011 to 2016" report that daily deals will eventually bubble and burst.

For what it's worth, Siegler reported that despite the Places semi-demise, Facebook will keep Check-In Deals. Another product I don't use.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Will American Wallets React to Jack Ma's "Open Sesame"?

Will American Wallets React to Jack Ma's "Open ...

Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.

Getting Email Out of the Friend Zone

Getting Email Out of the Friend Zone

It may not be the sexiest channel, but it is the most reliable.

Get Ready, New iPhones Change the Game for Marketers

Get Ready, New iPhones Change the Game for ...

Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.