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News Byte: Facebook's Been Busy

News Byte: Facebook's Been Busy

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Within 24 hours the social media colossus announced its acquisition of Oculus Rift and rolled out its Lookalike Audiences ad initiative.

Facebook: "We Need New Measurement for a New Era"

Facebook: "We Need New Measurement for a New Era"

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Mobile's mad global growth surprised even Facebook, the company's VP of marketing solutions tells ARF conference attendees.

Marketing Chatter: March 2014

Marketing Chatter: March 2014

Observations from around the Twitter-sphere. Follow us @dmnews.

Text-Messaging Apps Help Marketers Expand Their Reach

Text-Messaging Apps Help Marketers Expand Their Reach

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The recent hype about messaging apps underscores the SMS marketing opportunities.

News Byte: Facebook Buys WhatsApp for $19 Billion

News Byte: Facebook Buys WhatsApp for $19 Billion

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Facebook acquired the popular messaging app in what seems to be a play to recapture younger audiences.

Evian Spreads Consumer Love Through Social

Evian Spreads Consumer Love Through Social

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The mineral water brand quenches consumers' thirst for self expression with its Valentine's Day campaign.

News Byte: Facebook Announces Q4 and Full-Year Results

News Byte: Facebook Announces Q4 and Full-Year Results

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Zuckerberg predicts that 2014 will be the year of "new and engaging mobile experiences."

Facebook, Brand Consistency, and Personalization Influence Consumers

Facebook, Brand Consistency, and Personalization Influence Consumers

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When it comes to engaging with brands, retail customers interact more with their Facebook pages than their websites.

Defining Social Analytics

Defining Social Analytics

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Here's a taxonomy of what social analytics means, what types of objectives marketers should set, and what they should look for when selecting analytics tools.

SodaStream Pours on the User-Generated Content

SodaStream Pours on the User-Generated Content

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The at-home soda maker turns to user-generated ads to help make its products part of consumers' everyday reality.

News Byte: Not Your Daughter's Facebook?

News Byte: Not Your Daughter's Facebook?

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The social network admits to a drop in teen usage during earnings call.

Facebook Helps Indochino Tailor to Consumer Needs

Facebook Helps Indochino Tailor to Consumer Needs

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The custom-made tailored apparel company uses custom audiences and lookalike modeling to get in front of the right people at the right time.

Social Media Makes Cents

Social Media Makes Cents

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When it comes to social media retail referrals, Facebook is growing, Twitter is exploding, but Pinterest holds the most promise.

The Evolution of Facebook Advertising: What's Not to Like?

The Evolution of Facebook Advertising: What's Not to Like?

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Facebook's VP of product marketing for ads discusses the maturation of the social network's targeting cabilities.

Cisco and Facebook Integrate for Better Mobile Targeting

Cisco and Facebook Integrate for Better Mobile Targeting

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Cisco enables businesses to become friends with consumers data via Facebook check-ins.

Privacy Groups Bristle at Facebook's Proposed Privacy Changes

Privacy Groups Bristle at Facebook's Proposed Privacy Changes

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Facebook will delay changes to its privacy policy as six privacy groups complain to the FTC.

News Byte: Facebook Edging Forward With Video Ads

News Byte: Facebook Edging Forward With Video Ads

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Facebook is reportedly looking into video ads but is wary that it might alienate its user base.

Teens and Social Media Marketing

Teens and Social Media Marketing

The death of Facebook is greatly exaggerated.

Bud Light Portrays Likeability with Facebook Media

Bud Light Portrays Likeability with Facebook Media

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Please socialize responsibly.

I Loved 'Wicked the Musical.' Has Facebook Just Outed Me?

I Loved 'Wicked the Musical.' Has Facebook Just Outed Me?

Big Data can't singlehandedly deliver all it promises to marketers. This is especially true on Facebook.

Real-Time Data That Sparkles

Real-Time Data That Sparkles

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Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.

Motel 6 Checks Social Media Off its Bucket List

Motel 6 Checks Social Media Off its Bucket List

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The hotel chain turns to Pinterest and Facebook to boost top-line growth

Lean In, Lean Back, Sit Down, Stand Up—Or Whatever Works For You

Lean In, Lean Back, Sit Down, Stand Up—Or Whatever Works For You

Facebook COO Sheryl Sandberg's new book has garnered some harsh criticism. And do you know who the strongest critics are? Women.

Determining Facebook's Face Value

Determining Facebook's Face Value

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It seems like Facebook is always coming out with something shiny and new. Experts break down which of those tools marketers should care about.

Facebook's Graph Search: The Ultimate Personalized Discovery Engine?

Facebook's Graph Search: The Ultimate Personalized Discovery Engine?

The the how, the why—and the what does it mean to you—of Facebook's Graph search.

AARP Adapts its Marketing Channels

AARP Adapts its Marketing Channels

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More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members.

One Power Tool Company Drills Down Into the Brand Experience While its Competitor Sputters

One Power Tool Company Drills Down Into the Brand Experience While its Competitor Sputters

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It's never a good sign if a potential customer can't even find a brand's website—or its social channels. Such is the case with Bosch Power Tools.

SMBs know a thing or two about social commerce

SMBs know a thing or two about social commerce

Larger retailers may have deep marketing pockets—but they should also keep an eye on their smaller industry counterparts for some valuable lessons.

Catalogs and beyond: Hampton Direct's evolving channel strategies

Catalogs and beyond: Hampton Direct's evolving channel strategies

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The marketing strategy behind Pajama Jeans—which includes DRTV spots, celebrity endorsements, social media, and content marketing—is emblematic of the way the company surges forward in a multichannel world.

Yolanda Be Cool recalls song: Will the Internet be all right?

Yolanda Be Cool recalls song: Will the Internet be all right?

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You'd beter delete your copy of Yolanda Be Cool's song "We No Speak Americano," or front man Andrew Stanley is not going to be pleased with you.

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