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Is Facebook Too Big to Fail?

Is Facebook Too Big to Fail?

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How many mistakes would it take?

Spotlight On: Facebook Trending Topics

Spotlight On: Facebook Trending Topics

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After bombshell Gizmodo report, Facebook on the defensive

A Day of Reckoning for Social Networks

A Day of Reckoning for Social Networks

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The days of free traffic are over. But this time it's Facebook and other social sites that have to pay.

The Debate Over What Ails Digital Media

The Debate Over What Ails Digital Media

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Media focuses on quality content, while Facebook and Google continue to grab direct response market share

Facebook opens brand window to Messenger

Facebook opens brand window to Messenger

The new suite of tools will enhance interactive marketing on the chat platform, Facebook CEO Mark Zuckerberg said.

D'Arcy: Facebook Wants to Be a Better Agency Partner

D'Arcy: Facebook Wants to Be a Better Agency Partner

As the social network seeks greater scale, its relationships with ad agencies will play a larger role, says its chief creative officer.

The Essential Element to Selling on Social Media

The Essential Element to Selling on Social Media

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What prompts consumers to purchase products and services they read about on social channels? They read that friends are buying them.

Facebook Crushes Google in Display Growth

Facebook Crushes Google in Display Growth

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Facebook's display growth is a 40% increase year-over-year compared to Google's 19% drop.

Retargeting on Facebook Is on the Rise

Retargeting on Facebook Is on the Rise

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The social networking giant saw a 31% year-over-year average increase in spend per advertiser on retargeting.

How to Choose the Right Social Platform for Your Business

How to Choose the Right Social Platform for Your Business

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When it comes to social media, there certainly isn't a lack of choices for marketers. But picking the right platform isn't as difficult as you might think.

Sysomos Announces Partnership With DataSift

Sysomos Announces Partnership With DataSift

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The pact is Sysomos' effort to provide its clients access to anonymized and aggregated Facebook topic data.

Facebook, Twitter Own the Social Stage; Growth Rates—Not so Much

Facebook, Twitter Own the Social Stage; Growth Rates—Not so Much

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98% of retailers are on Facebook and 91% are on Twitter.

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

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Creativity, data, measurement, and mobile are the social network's main pillars.

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

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Creativity, data, measurement, and mobile are the social network's main pillars.

Facebook to Overtake YouTube in Video Ad Campaigns

Facebook to Overtake YouTube in Video Ad Campaigns

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Almost 6% more marketers will run a video ad campaign on the social networking site, according to Mixpo.

Facebook's New Changes Might Shake Up Things for Marketers

Facebook's New Changes Might Shake Up Things for Marketers

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Here's the social buzz around the slew of announcements at F8.

Facebook's New Changes Might Shake Up Things for Marketers

Facebook's New Changes Might Shake Up Things for Marketers

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Here's the social buzz around the slew of announcements at F8.

Turn a #Hashtag Into a Brand

Turn a #Hashtag Into a Brand

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Panelists at Social Media Week provide a simple roadmap on how to use hashtags to bolster a brand.

The 5 Biggest Changes in Social Media

The 5 Biggest Changes in Social Media

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The social media landscape continues to change for marketers—at a rapid pace. With no signs of slowing down, here's a brief breakdown of some of the biggest shifts on the social scene.

8 Facebook Holiday Marketing Tips for the Small Business Owner

8 Facebook Holiday Marketing Tips for the Small Business Owner

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Why not try one or two this Saturday?

The #Hashtag Pocket Guide

The #Hashtag Pocket Guide

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When used correctly, the hashtag allows marketers to reach, engage, and measure.

Social Media Brings Sightseers to San Antonio

Social Media Brings Sightseers to San Antonio

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The city's visitors bureau uses sight, sound, and movement on Facebook to attract tourists to the home of the Alamo.

Facebook Serves Up Multi-Product Ads

Facebook Serves Up Multi-Product Ads

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Facebook aims to beef up its marketing platform by adding multi-product ads and other enhancements to its Custom Audiences tool.

Cooking Up a Healthy Mix

Cooking Up a Healthy Mix

Nick Robinson, CMO of Quest Nutrition, discusses the health food brand's recipe for optimizing the marketing channel mix.

10 Out-of-this-World Social Content Tips from NASA 360

10 Out-of-this-World Social Content Tips from NASA 360

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A countdown of the top ways NASA 360 uses social content to make its follower engagement skyrocket.

11 Ways Facebook Can Help SMBs Grow Their Business

11 Ways Facebook Can Help SMBs Grow Their Business

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Four panelists share their tips at Facebook Fit New York.

Facebook Announces Audience Network at F8

Facebook Announces Audience Network at F8

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Finally, marketers can access Facebook's mobile ad network to serve more relevant mobile ads.

Rumor Has It Facebook's Unveiling a Mobile Ad Network

Rumor Has It Facebook's Unveiling a Mobile Ad Network

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Facebook has more than a billion mobile users, its reported first-quarter earnings are $885 million, and now it's planning a mobile ad network. Boom.

Relevance Is the "Sole" of Finish Line's Remarketing

Relevance Is the "Sole" of Finish Line's Remarketing

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How the athletic footwear retailer applied its email remarketing tactics to Facebook.

News Byte: Facebook's Been Busy

News Byte: Facebook's Been Busy

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Within 24 hours the social media colossus announced its acquisition of Oculus Rift and rolled out its Lookalike Audiences ad initiative.

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