The at-home soda maker turns to user-generated ads to help make its products part of consumers' everyday reality.
The social network admits to a drop in teen usage during earnings call.
The custom-made tailored apparel company uses custom audiences and lookalike modeling to get in front of the right people at the right time.
When it comes to social media retail referrals, Facebook is growing, Twitter is exploding, but Pinterest holds the most promise.
Facebook's VP of product marketing for ads discusses the maturation of the social network's targeting cabilities.
Cisco enables businesses to become friends with consumers data via Facebook check-ins.
Facebook is reportedly looking into video ads but is wary that it might alienate its user base.
The death of Facebook is greatly exaggerated.
Please socialize responsibly.
Big Data can't singlehandedly deliver all it promises to marketers. This is especially true on Facebook.
Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.
The hotel chain turns to Pinterest and Facebook to boost top-line growth
Facebook COO Sheryl Sandberg's new book has garnered some harsh criticism. And do you know who the strongest critics are? Women.
It seems like Facebook is always coming out with something shiny and new. Experts break down which of those tools marketers should care about.
The the how, the why—and the what does it mean to you—of Facebook's Graph search.
More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members.
It's never a good sign if a potential customer can't even find a brand's website—or its social channels. Such is the case with Bosch Power Tools.
Larger retailers may have deep marketing pockets—but they should also keep an eye on their smaller industry counterparts for some valuable lessons.
The marketing strategy behind Pajama Jeans—which includes DRTV spots, celebrity endorsements, social media, and content marketing—is emblematic of the way the company surges forward in a multichannel world.
You'd beter delete your copy of Yolanda Be Cool's song "We No Speak Americano," or front man Andrew Stanley is not going to be pleased with you.
Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing.
Facebook proposes to forgo users' ability to vote on policy updates and to share data with affiliates
North Carolina-based Cheerwine, a cherry-flavored soft drink, joined forces with NC indie country band The Avett Brothers to give fans a special treat.
DreamWorks Animation's CMO Anne Globe needs to sell a secret history.
For the first time, fans of Madame Tussauds can nominate which celebrity they want replicated in wax.
Facebook's Collection and Want Button give off a Pinterest vibe
Salesforce's Marketing Cloud aims to power up Facebook's Custom Audience ads using CRM data.
Shape policy or be ruled by it is the likely reasoning behind Facebook, Google, and other major online players joining The Internet Association
The impact of Facebook and the increasing influence CMOs have on technology purchases will change the way vendors develop and market their solutions, according to Salesforce.com CEO Marc Benioff.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.