Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.
The hotel chain turns to Pinterest and Facebook to boost top-line growth
Facebook COO Sheryl Sandberg's new book has garnered some harsh criticism. And do you know who the strongest critics are? Women.
It seems like Facebook is always coming out with something shiny and new. Experts break down which of those tools marketers should care about.
The the how, the why—and the what does it mean to you—of Facebook's Graph search.
More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members.
It's never a good sign if a potential customer can't even find a brand's website—or its social channels. Such is the case with Bosch Power Tools.
Larger retailers may have deep marketing pockets—but they should also keep an eye on their smaller industry counterparts for some valuable lessons.
The marketing strategy behind Pajama Jeans—which includes DRTV spots, celebrity endorsements, social media, and content marketing—is emblematic of the way the company surges forward in a multichannel world.
You'd beter delete your copy of Yolanda Be Cool's song "We No Speak Americano," or front man Andrew Stanley is not going to be pleased with you.
Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing.
Facebook proposes to forgo users' ability to vote on policy updates and to share data with affiliates
DreamWorks Animation's CMO Anne Globe needs to sell a secret history.
North Carolina-based Cheerwine, a cherry-flavored soft drink, joined forces with NC indie country band The Avett Brothers to give fans a special treat.
For the first time, fans of Madame Tussauds can nominate which celebrity they want replicated in wax.
Facebook's Collection and Want Button give off a Pinterest vibe
Salesforce's Marketing Cloud aims to power up Facebook's Custom Audience ads using CRM data.
Shape policy or be ruled by it is the likely reasoning behind Facebook, Google, and other major online players joining The Internet Association
The impact of Facebook and the increasing influence CMOs have on technology purchases will change the way vendors develop and market their solutions, according to Salesforce.com CEO Marc Benioff.
Marketers of the resurrected compact plan for a spike in Web activity following a 90-second spot during the Giants-Cowboys NFL debut.
Twitter announced the debut of "interest targeting," in which brands can send tailored messages to Twitter users based on their interests. That same day, a rumor dropped that Facebook would enhance its targeting features.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Excuse me, I believe you have my stapler... Swingline and furniture distributor OFM launch the "Hands Off My Stapler" contest.
Twitter sent tweeters aflutter, offering "expanded Tweet" options to exclusive partner websites—with a wider rollout to follow.
Valassis, a media and marketing services company, has launched RedPlum Social Savings, a coupon app for the Facebook platform.
Social marketing software provider Extole has revamped its C2C suite.
Will Facebook's timeline expire?
Flora Caputo, VP and executive creative director at Jacobs Agency in Chicago, discusses why marketers and brands need to stop and listen.
Capri Sun recently launched its Capri Sun Goes Big campaign, targeting juice drinkers on Facebook.
FedEx's Facebook page guides users into the "Enchanted Forest" where they are asked to help save the environment by planting an imaginary tree.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.