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Facebook to Overtake YouTube in Video Ad Campaigns

Facebook to Overtake YouTube in Video Ad Campaigns

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Almost 6% more marketers will run a video ad campaign on the social networking site, according to Mixpo.

Facebook's New Changes Might Shake Up Things for Marketers

Facebook's New Changes Might Shake Up Things for Marketers

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Here's the social buzz around the slew of announcements at F8.

Turn a #Hashtag Into a Brand

Turn a #Hashtag Into a Brand

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Panelists at Social Media Week provide a simple roadmap on how to use hashtags to bolster a brand.

The 5 Biggest Changes in Social Media

The 5 Biggest Changes in Social Media

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The social media landscape continues to change for marketers—at a rapid pace. With no signs of slowing down, here's a brief breakdown of some of the biggest shifts on the social scene.

8 Facebook Holiday Marketing Tips for the Small Business Owner

8 Facebook Holiday Marketing Tips for the Small Business Owner

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Why not try one or two this Saturday?

The #Hashtag Pocket Guide

The #Hashtag Pocket Guide

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When used correctly, the hashtag allows marketers to reach, engage, and measure.

Cooking Up a Healthy Mix

Cooking Up a Healthy Mix

Nick Robinson, CMO of Quest Nutrition, discusses the health food brand's recipe for optimizing the marketing channel mix.

10 Out-of-this-World Social Content Tips from NASA 360

10 Out-of-this-World Social Content Tips from NASA 360

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A countdown of the top ways NASA 360 uses social content to make its follower engagement skyrocket.

11 Ways Facebook Can Help SMBs Grow Their Business

11 Ways Facebook Can Help SMBs Grow Their Business

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Four panelists share their tips at Facebook Fit New York.

Relevance Is the "Sole" of Finish Line's Remarketing

Relevance Is the "Sole" of Finish Line's Remarketing

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How the athletic footwear retailer applied its email remarketing tactics to Facebook.

News Byte: Facebook's Been Busy

News Byte: Facebook's Been Busy

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Within 24 hours the social media colossus announced its acquisition of Oculus Rift and rolled out its Lookalike Audiences ad initiative.

Facebook: "We Need New Measurement for a New Era"

Facebook: "We Need New Measurement for a New Era"

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Mobile's mad global growth surprised even Facebook, the company's VP of marketing solutions tells ARF conference attendees.

Marketing Chatter: March 2014

Marketing Chatter: March 2014

Observations from around the Twitter-sphere. Follow us @dmnews.

Text-Messaging Apps Help Marketers Expand Their Reach

Text-Messaging Apps Help Marketers Expand Their Reach

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The recent hype about messaging apps underscores the SMS marketing opportunities.

News Byte: Facebook Buys WhatsApp for $19 Billion

News Byte: Facebook Buys WhatsApp for $19 Billion

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Facebook acquired the popular messaging app in what seems to be a play to recapture younger audiences.

Evian Spreads Consumer Love Through Social

Evian Spreads Consumer Love Through Social

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The mineral water brand quenches consumers' thirst for self expression with its Valentine's Day campaign.

News Byte: Facebook Announces Q4 and Full-Year Results

News Byte: Facebook Announces Q4 and Full-Year Results

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Zuckerberg predicts that 2014 will be the year of "new and engaging mobile experiences."

Facebook, Brand Consistency, and Personalization Influence Consumers

Facebook, Brand Consistency, and Personalization Influence Consumers

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When it comes to engaging with brands, retail customers interact more with their Facebook pages than their websites.

Defining Social Analytics

Defining Social Analytics

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Here's a taxonomy of what social analytics means, what types of objectives marketers should set, and what they should look for when selecting analytics tools.

SodaStream Pours on the User-Generated Content

SodaStream Pours on the User-Generated Content

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The at-home soda maker turns to user-generated ads to help make its products part of consumers' everyday reality.

News Byte: Not Your Daughter's Facebook?

News Byte: Not Your Daughter's Facebook?

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The social network admits to a drop in teen usage during earnings call.

Facebook Helps Indochino Tailor to Consumer Needs

Facebook Helps Indochino Tailor to Consumer Needs

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The custom-made tailored apparel company uses custom audiences and lookalike modeling to get in front of the right people at the right time.

Social Media Makes Cents

Social Media Makes Cents

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When it comes to social media retail referrals, Facebook is growing, Twitter is exploding, but Pinterest holds the most promise.

The Evolution of Facebook Advertising: What's Not to Like?

The Evolution of Facebook Advertising: What's Not to Like?

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Facebook's VP of product marketing for ads discusses the maturation of the social network's targeting cabilities.

Cisco and Facebook Integrate for Better Mobile Targeting

Cisco and Facebook Integrate for Better Mobile Targeting

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Cisco enables businesses to become friends with consumers data via Facebook check-ins.

Privacy Groups Bristle at Facebook's Proposed Privacy Changes

Privacy Groups Bristle at Facebook's Proposed Privacy Changes

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Facebook will delay changes to its privacy policy as six privacy groups complain to the FTC.

News Byte: Facebook Edging Forward With Video Ads

News Byte: Facebook Edging Forward With Video Ads

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Facebook is reportedly looking into video ads but is wary that it might alienate its user base.

Teens and Social Media Marketing

Teens and Social Media Marketing

The death of Facebook is greatly exaggerated.

Bud Light Portrays Likeability with Facebook Media

Bud Light Portrays Likeability with Facebook Media

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Please socialize responsibly.

I Loved 'Wicked the Musical.' Has Facebook Just Outed Me?

I Loved 'Wicked the Musical.' Has Facebook Just Outed Me?

Big Data can't singlehandedly deliver all it promises to marketers. This is especially true on Facebook.

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