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Facebook, Twitter Own the Social Stage; Growth Rates—Not so Much

Facebook, Twitter Own the Social Stage; Growth Rates—Not so Much

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98% of retailers are on Facebook and 91% are on Twitter.

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

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Creativity, data, measurement, and mobile are the social network's main pillars.

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

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Creativity, data, measurement, and mobile are the social network's main pillars.

Facebook to Overtake YouTube in Video Ad Campaigns

Facebook to Overtake YouTube in Video Ad Campaigns

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Almost 6% more marketers will run a video ad campaign on the social networking site, according to Mixpo.

Facebook's New Changes Might Shake Up Things for Marketers

Facebook's New Changes Might Shake Up Things for Marketers

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Here's the social buzz around the slew of announcements at F8.

Facebook's New Changes Might Shake Up Things for Marketers

Facebook's New Changes Might Shake Up Things for Marketers

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Here's the social buzz around the slew of announcements at F8.

Turn a #Hashtag Into a Brand

Turn a #Hashtag Into a Brand

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Panelists at Social Media Week provide a simple roadmap on how to use hashtags to bolster a brand.

The 5 Biggest Changes in Social Media

The 5 Biggest Changes in Social Media

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The social media landscape continues to change for marketers—at a rapid pace. With no signs of slowing down, here's a brief breakdown of some of the biggest shifts on the social scene.

8 Facebook Holiday Marketing Tips for the Small Business Owner

8 Facebook Holiday Marketing Tips for the Small Business Owner

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Why not try one or two this Saturday?

The #Hashtag Pocket Guide

The #Hashtag Pocket Guide

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When used correctly, the hashtag allows marketers to reach, engage, and measure.

Social Media Brings Sightseers to San Antonio

Social Media Brings Sightseers to San Antonio

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The city's visitors bureau uses sight, sound, and movement on Facebook to attract tourists to the home of the Alamo.

Facebook Serves Up Multi-Product Ads

Facebook Serves Up Multi-Product Ads

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Facebook aims to beef up its marketing platform by adding multi-product ads and other enhancements to its Custom Audiences tool.

Cooking Up a Healthy Mix

Cooking Up a Healthy Mix

Nick Robinson, CMO of Quest Nutrition, discusses the health food brand's recipe for optimizing the marketing channel mix.

10 Out-of-this-World Social Content Tips from NASA 360

10 Out-of-this-World Social Content Tips from NASA 360

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A countdown of the top ways NASA 360 uses social content to make its follower engagement skyrocket.

11 Ways Facebook Can Help SMBs Grow Their Business

11 Ways Facebook Can Help SMBs Grow Their Business

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Four panelists share their tips at Facebook Fit New York.

Facebook Announces Audience Network at F8

Facebook Announces Audience Network at F8

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Finally, marketers can access Facebook's mobile ad network to serve more relevant mobile ads.

Rumor Has It Facebook's Unveiling a Mobile Ad Network

Rumor Has It Facebook's Unveiling a Mobile Ad Network

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Facebook has more than a billion mobile users, its reported first-quarter earnings are $885 million, and now it's planning a mobile ad network. Boom.

Relevance Is the "Sole" of Finish Line's Remarketing

Relevance Is the "Sole" of Finish Line's Remarketing

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How the athletic footwear retailer applied its email remarketing tactics to Facebook.

News Byte: Facebook's Been Busy

News Byte: Facebook's Been Busy

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Within 24 hours the social media colossus announced its acquisition of Oculus Rift and rolled out its Lookalike Audiences ad initiative.

Facebook: "We Need New Measurement for a New Era"

Facebook: "We Need New Measurement for a New Era"

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Mobile's mad global growth surprised even Facebook, the company's VP of marketing solutions tells ARF conference attendees.

Marketing Chatter: March 2014

Marketing Chatter: March 2014

Observations from around the Twitter-sphere. Follow us @dmnews.

Text-Messaging Apps Help Marketers Expand Their Reach

Text-Messaging Apps Help Marketers Expand Their Reach

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The recent hype about messaging apps underscores the SMS marketing opportunities.

News Byte: Facebook Buys WhatsApp for $19 Billion

News Byte: Facebook Buys WhatsApp for $19 Billion

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Facebook acquired the popular messaging app in what seems to be a play to recapture younger audiences.

News Byte: Facebook Buys WhatsApp for $19 Billion

News Byte: Facebook Buys WhatsApp for $19 Billion

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Facebook acquired the popular messaging app in what seems to be a play to recapture younger audiences.

Evian Spreads Consumer Love Through Social

Evian Spreads Consumer Love Through Social

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The mineral water brand quenches consumers' thirst for self expression with its Valentine's Day campaign.

News Byte: Facebook Announces Q4 and Full-Year Results

News Byte: Facebook Announces Q4 and Full-Year Results

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Zuckerberg predicts that 2014 will be the year of "new and engaging mobile experiences."

Facebook, Brand Consistency, and Personalization Influence Consumers

Facebook, Brand Consistency, and Personalization Influence Consumers

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When it comes to engaging with brands, retail customers interact more with their Facebook pages than their websites.

Three Tips for Killer Facebook Page Post Ads

Three Tips for Killer Facebook Page Post Ads

Direct response marketers meet your new best friend: the Facebook page post ad.

Defining Social Analytics

Defining Social Analytics

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Here's a taxonomy of what social analytics means, what types of objectives marketers should set, and what they should look for when selecting analytics tools.

SodaStream Pours on the User-Generated Content

SodaStream Pours on the User-Generated Content

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The at-home soda maker turns to user-generated ads to help make its products part of consumers' everyday reality.

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