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The recent hype about messaging apps underscores the SMS marketing opportunities.
Facebook acquired the popular messaging app in what seems to be a play to recapture younger audiences.
The mineral water brand quenches consumers' thirst for self expression with its Valentine's Day campaign.
Zuckerberg predicts that 2014 will be the year of "new and engaging mobile experiences."
When it comes to engaging with brands, retail customers interact more with their Facebook pages than their websites.
Here's a taxonomy of what social analytics means, what types of objectives marketers should set, and what they should look for when selecting analytics tools.
The at-home soda maker turns to user-generated ads to help make its products part of consumers' everyday reality.
The social network admits to a drop in teen usage during earnings call.
The custom-made tailored apparel company uses custom audiences and lookalike modeling to get in front of the right people at the right time.
When it comes to social media retail referrals, Facebook is growing, Twitter is exploding, but Pinterest holds the most promise.
Facebook's VP of product marketing for ads discusses the maturation of the social network's targeting cabilities.
Cisco enables businesses to become friends with consumers data via Facebook check-ins.
Facebook is reportedly looking into video ads but is wary that it might alienate its user base.
The death of Facebook is greatly exaggerated.
Please socialize responsibly.
Big Data can't singlehandedly deliver all it promises to marketers. This is especially true on Facebook.
Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.
The hotel chain turns to Pinterest and Facebook to boost top-line growth
Facebook COO Sheryl Sandberg's new book has garnered some harsh criticism. And do you know who the strongest critics are? Women.
It seems like Facebook is always coming out with something shiny and new. Experts break down which of those tools marketers should care about.
The the how, the why—and the what does it mean to you—of Facebook's Graph search.
More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members.
It's never a good sign if a potential customer can't even find a brand's website—or its social channels. Such is the case with Bosch Power Tools.
Larger retailers may have deep marketing pockets—but they should also keep an eye on their smaller industry counterparts for some valuable lessons.
The marketing strategy behind Pajama Jeans—which includes DRTV spots, celebrity endorsements, social media, and content marketing—is emblematic of the way the company surges forward in a multichannel world.
You'd beter delete your copy of Yolanda Be Cool's song "We No Speak Americano," or front man Andrew Stanley is not going to be pleased with you.
Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing.
Facebook proposes to forgo users' ability to vote on policy updates and to share data with affiliates
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