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Facebook Dodges Ad Blockers on Desktop

Facebook Dodges Ad Blockers on Desktop

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The social network says it will still show ads to ad block users on desktop; it also updates its ad preference tools.

P&G Shakes Up Targeted Facebook Approach, Sparks Marketing Stir

P&G Shakes Up Targeted Facebook Approach, Sparks Marketing Stir

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Procter & Gamble announced yesterday the company has decided to scale back on their targeted Facebook advertisements, citing limited effectiveness.

P&G Eases Throttle on Targeted Facebook Advertising

P&G Eases Throttle on Targeted Facebook Advertising

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Facebook -- and other social media platforms where people openly discuss their interests and preferences -- affords advertisers the ability to target untold demo- and psychographics. But maybe there is a downside to such microtargeting.

Bots Not Yet Ready for Prime Time

Bots Not Yet Ready for Prime Time

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Plenty of promise, but low adoption

Facebook (Not So) Live

Facebook (Not So) Live

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Live streamed content performs well on the network, but Facebook seems to incentivise views after the fact.

Spotlight On: Live Streaming from the Capitol

Spotlight On: Live Streaming from the Capitol

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Keith O'Brien discusses the ramifications from last night's House Democrats live stream on gun violence. He discusses how it impacts politics, C-SPAN, broadcast media, and brands.

DMN Podcast: Spotlight on the LinkedIn Acquisition

DMN Podcast: Spotlight on the LinkedIn Acquisition

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The Hub shines a spotlight on Microsoft's LinkedIn acquisition

Discover a Fix for the Content Blues

Discover a Fix for the Content Blues

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A new solution eases the strain of coming up with new content concepts

Is Facebook Too Big to Fail?

Is Facebook Too Big to Fail?

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How many mistakes would it take?

Spotlight On: Facebook Trending Topics

Spotlight On: Facebook Trending Topics

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After bombshell Gizmodo report, Facebook on the defensive

A Day of Reckoning for Social Networks

A Day of Reckoning for Social Networks

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The days of free traffic are over. But this time it's Facebook and other social sites that have to pay.

The Debate Over What Ails Digital Media

The Debate Over What Ails Digital Media

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Media focuses on quality content, while Facebook and Google continue to grab direct response market share

Facebook opens brand window to Messenger

Facebook opens brand window to Messenger

The new suite of tools will enhance interactive marketing on the chat platform, Facebook CEO Mark Zuckerberg said.

D'Arcy: Facebook Wants to Be a Better Agency Partner

D'Arcy: Facebook Wants to Be a Better Agency Partner

As the social network seeks greater scale, its relationships with ad agencies will play a larger role, says its chief creative officer.

The Essential Element to Selling on Social Media

The Essential Element to Selling on Social Media

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What prompts consumers to purchase products and services they read about on social channels? They read that friends are buying them.

Facebook Crushes Google in Display Growth

Facebook Crushes Google in Display Growth

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Facebook's display growth is a 40% increase year-over-year compared to Google's 19% drop.

Retargeting on Facebook Is on the Rise

Retargeting on Facebook Is on the Rise

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The social networking giant saw a 31% year-over-year average increase in spend per advertiser on retargeting.

How to Choose the Right Social Platform for Your Business

How to Choose the Right Social Platform for Your Business

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When it comes to social media, there certainly isn't a lack of choices for marketers. But picking the right platform isn't as difficult as you might think.

Sysomos Announces Partnership With DataSift

Sysomos Announces Partnership With DataSift

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The pact is Sysomos' effort to provide its clients access to anonymized and aggregated Facebook topic data.

Facebook, Twitter Own the Social Stage; Growth Rates—Not so Much

Facebook, Twitter Own the Social Stage; Growth Rates—Not so Much

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98% of retailers are on Facebook and 91% are on Twitter.

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

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Creativity, data, measurement, and mobile are the social network's main pillars.

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

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Creativity, data, measurement, and mobile are the social network's main pillars.

Facebook to Overtake YouTube in Video Ad Campaigns

Facebook to Overtake YouTube in Video Ad Campaigns

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Almost 6% more marketers will run a video ad campaign on the social networking site, according to Mixpo.

Facebook's New Changes Might Shake Up Things for Marketers

Facebook's New Changes Might Shake Up Things for Marketers

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Here's the social buzz around the slew of announcements at F8.

Facebook's New Changes Might Shake Up Things for Marketers

Facebook's New Changes Might Shake Up Things for Marketers

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Here's the social buzz around the slew of announcements at F8.

Turn a #Hashtag Into a Brand

Turn a #Hashtag Into a Brand

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Panelists at Social Media Week provide a simple roadmap on how to use hashtags to bolster a brand.

The 5 Biggest Changes in Social Media

The 5 Biggest Changes in Social Media

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The social media landscape continues to change for marketers—at a rapid pace. With no signs of slowing down, here's a brief breakdown of some of the biggest shifts on the social scene.

8 Facebook Holiday Marketing Tips for the Small Business Owner

8 Facebook Holiday Marketing Tips for the Small Business Owner

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Why not try one or two this Saturday?

The #Hashtag Pocket Guide

The #Hashtag Pocket Guide

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When used correctly, the hashtag allows marketers to reach, engage, and measure.

Social Media Brings Sightseers to San Antonio

Social Media Brings Sightseers to San Antonio

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The city's visitors bureau uses sight, sound, and movement on Facebook to attract tourists to the home of the Alamo.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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