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Marketing Needs Internal Engagement, Too

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Can the Man of Steel Beat an Iron-Strong Franchise?

3 Effective Ways to Make E-Commerce More Engaging

December 13, 2007

New Briefs

Facebook

Facebook has given its users the ability to turn off its controversial new ad service, Beacon. The service, which broadcast purchases made on affiliated Web sites by Facebook users to their friends on the social network, was criticized for being invasive, ruining holiday surprises and potentially being illegal in New York under that state's privacy laws. Facebook CEO Mark Zuckerberg apologized for what he said were “a lot of mistakes” the site made, both in the feature's development and its rollout, in a post on the site's blog.

From the December 2007 Issue of Direct Marketing News »