Facebook tests auto banners

Share this article:
Facebook confirmed that it is testing a new self-service platform that suggests ad copy, as a kind of auto-banner ad maker.

According to ClickZ, after an advertiser enters a campaign's URL, they are shown a “Suggest an Ad” button. By clicking on the ad, Facebook builds an ad for them using both text and images. An advertiser can then apply profile targeting to these FB-built ads.

Not sure how digital copyrights would feel about this, but I'm guessing the auto-ads don't have the same human touch.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »