Facebook takes a stand against developers selling user names

Facebook has made a clear statement to developers that sell user names and contact lists: they will be punished.

Developers found to be selling information to data brokers per an investigation of a web browser bug that let users' identifications to be shared, have been banned for six months from connecting to Facebook and will be audited in the future.

On a blog post that appeared on October 29, Facebook said it will not tolerate this type of action.

“Facebook has never sold and will never sell user information. We also have zero tolerance for data brokers because they undermine the value that users have come to expect from Facebook,” read part of the post.

It has acknowledged that developers may need to share a “unique identifier” externally from their application, like an advertiser, and is laying plans to release a  functionality next week they are required to use to share anonymous identifiers for this specifically.

The requirement goes into full effect as of January 1, 2011. 

You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...