MeUndies.com got down to business with a sweepstakes on Facebook.
As part of its ongoing "Get Dunk'd" social media marketing program, Dunkin' Donuts is launching new promotions to get customers tweeting and Facebook chatting about the brand.
To help spread the word about its new line of "Tighter Tummy Technology" slimming jeans and slacks, dubbed "T3," curvy fashion designer Lane Bryant pulled out all the marketing stops: giveaways, a Facebook sweepstakes, direct mail, TV spots, email and mobile.
Given the Justin Bieber-level hysteria that typically accompanies the debut of a new Apple product, SquareTrade, a warranty provider for consumer electronics products, saw a marketing opportunity in the October launch of Apple's iPhone 4S.
Marketing email vendor Silverpop launched a Facebook "marketing innovations" sweepstakes campaign in which marketers can win prizes while Silverpop makes donations on their behalf to charity: water. The nonprofit organization seeks to bring clean, safe drinking water to developing nations.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.