Facebook Sweepstakes

Free underwear for life

Free underwear for life

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MeUndies.com got down to business with a sweepstakes on Facebook.

Dunkin' Donuts social giveaways urge customers to stay engaged

Dunkin' Donuts social giveaways urge customers to stay engaged

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As part of its ongoing "Get Dunk'd" social media marketing program, Dunkin' Donuts is launching new promotions to get customers tweeting and Facebook chatting about the brand.

Lane Bryant puts personal spin on its sexy integrated campaign for slimming jeans

Lane Bryant puts personal spin on its sexy integrated campaign for slimming jeans

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To help spread the word about its new line of "Tighter Tummy Technology" slimming jeans and slacks, dubbed "T3," curvy fashion designer Lane Bryant pulled out all the marketing stops: giveaways, a Facebook sweepstakes, direct mail, TV spots, email and mobile.

SquareTrade incentivizes social shares, deploys direct mail for sweeps

SquareTrade incentivizes social shares, deploys direct mail for sweeps

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Given the Justin Bieber-level hysteria that typically accompanies the debut of a new Apple product, SquareTrade, a warranty provider for consumer electronics products, saw a marketing opportunity in the October launch of Apple's iPhone 4S.

Silverpop launches charity Facebook sweepstakes for marketers

Silverpop launches charity Facebook sweepstakes for marketers

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Marketing email vendor Silverpop launched a Facebook "marketing innovations" sweepstakes campaign in which marketers can win prizes while Silverpop makes donations on their behalf to charity: water. The nonprofit organization seeks to bring clean, safe drinking water to developing nations.

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Anderson Direct and Digital

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Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...