Facebook Studio helps agencies show off [Facebook]

Share this article:

Facebook's Studio platform launched today, giving agencies a central place to display Facebook campaign creative and keep up with how competitors and agency leaders are using Fan pages and apps to reach audiences.

I'm glad this finally took off and I'm sure it will be as good a platform to display work as it is a self-promotional tool for how well Facebook can work as an advertising medium.

The big question I have right now is who will make up the judging panel for the Facebook Awards listed on the Studio site. Facebook made two high-profile additions to its creative department recently, scooping up Ji Lee from Google and Mark D'Arcy from Time Warner, and I wonder what role each will play in judging, and what guidelines the judges – whomever they may be – will use to determine the best work. Most likes? Most creative approach? Biggest impact on brand recognition?

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...