Direct Line Blog

Facebook Studio helps agencies show off [Facebook]

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Facebook's Studio platform launched today, giving agencies a central place to display Facebook campaign creative and keep up with how competitors and agency leaders are using Fan pages and apps to reach audiences.

I'm glad this finally took off and I'm sure it will be as good a platform to display work as it is a self-promotional tool for how well Facebook can work as an advertising medium.

The big question I have right now is who will make up the judging panel for the Facebook Awards listed on the Studio site. Facebook made two high-profile additions to its creative department recently, scooping up Ji Lee from Google and Mark D'Arcy from Time Warner, and I wonder what role each will play in judging, and what guidelines the judges – whomever they may be – will use to determine the best work. Most likes? Most creative approach? Biggest impact on brand recognition?

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