Direct Line Blog

Facebook Studio helps agencies show off [Facebook]

Share this article:

Facebook's Studio platform launched today, giving agencies a central place to display Facebook campaign creative and keep up with how competitors and agency leaders are using Fan pages and apps to reach audiences.

I'm glad this finally took off and I'm sure it will be as good a platform to display work as it is a self-promotional tool for how well Facebook can work as an advertising medium.

The big question I have right now is who will make up the judging panel for the Facebook Awards listed on the Studio site. Facebook made two high-profile additions to its creative department recently, scooping up Ji Lee from Google and Mark D'Arcy from Time Warner, and I wonder what role each will play in judging, and what guidelines the judges – whomever they may be – will use to determine the best work. Most likes? Most creative approach? Biggest impact on brand recognition?

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?