Facebook social shopping page targets college students

Share this article:

As Facebook becomes more of an e-commerce destination, the social network is revisiting its bread and butter with a college-focused online shopping service.

Facebook launched its official “universities” page August 30, offering consumers deals on school supplies, clothing and other accessories. Retailers Eddie Bauer, Newegg.com and Utrecht Art partnered with the social networking site at the page's launch.

Consumers now have multiple options for buying products through Facebook. Multichannel retailers such as Avon, Gaiam, 1-800-Flowers and Brooks Brothers were among the brands to improve or introduce their Facebook shopping presences this spring.

Sears Holdings Co., meanwhile, launched a Facebook e-commerce application for its Sears and Kmart retail brands targeting incoming college freshmen.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are ...

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.

What (Truly) Matters to Millennials

What (Truly) Matters to Millennials

A recent study reveals the things that millennials really care about—and what moves them to make a purchase.

The Long, Hard Road to Marketing Sophistication

The Long, Hard Road to Marketing Sophistication

If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.