Facebook social shopping page targets college students

As Facebook becomes more of an e-commerce destination, the social network is revisiting its bread and butter with a college-focused online shopping service.

Facebook launched its official “universities” page August 30, offering consumers deals on school supplies, clothing and other accessories. Retailers Eddie Bauer, Newegg.com and Utrecht Art partnered with the social networking site at the page's launch.

Consumers now have multiple options for buying products through Facebook. Multichannel retailers such as Avon, Gaiam, 1-800-Flowers and Brooks Brothers were among the brands to improve or introduce their Facebook shopping presences this spring.

Sears Holdings Co., meanwhile, launched a Facebook e-commerce application for its Sears and Kmart retail brands targeting incoming college freshmen.