Agency Baldwin& combined animated video content with Facebook and old-fashioned scratch-n-sniff cards to promote Burt's Bees' new natural product line.
There's not a bag big enough to dispose of the Glad Products Company's recent social venture.
At Fitness Magazine, insight is the driver that propels and informs every new initiative.
Since rebranding as Modify Watches in October of last year the company has faced an identity crisis: Are its consumers taste-making 15-year-old sneaker enthusiasts or hip 60-year-old women?
Pistol manufacturer Glock launched a 25th anniversary promotion with a new website, as well as print and digital ads featuring the well-known gun enthusiast R. Lee Ermey, aka "Gunny." An anniversary-themed sweepstakes, announced prominently on the site TeamGlock.com, offers consumers the chance to win a trip to the brand's birthplace and global headquarters in Austria.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...