Direct Line Blog

Facebook makes you dumb

Share this article:
As many news outlets are reporting today, Ohio State University released a study, of 219 university students, suggests that the more you use Facebook the worse your grades get.

The rationale behind this is that students who spend more time on Facebook study less.

According to the study, 65% of students checked Facebook once a day, and they spent at least an hour a day on the site.

Now, every generation has time wasting activities. As a person who graduated college before the invention of Facebook, MySpace, and even Friendster, (those were heady days indeed) mine was probably good old fashioned cable television.

However, it raises an interesting point of discussion for those involved in the nascent world of social media marketing. Brands are ubiquitously talking about the need to “engage social media” and marketers are testing how to best measure ROI in social media channels.

But this study raises the question: is Facebook (and other social networking sites by association) merely a time-waster for people?  Will marketers regret the time and money they spend trying to engage consumers on social networking sites, or will it prove to be a valuable, necessary channel?
Share this article:

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Social Is a Key Part of 24 Hour ...

Peer-to-peer referrals produce healthy conversion rates.

Not Every Small Business Prioritizes Marketing

Not Every Small Business Prioritizes Marketing

Whether or not it's to their detriment, some companies simply aren't interested in marketing, and probably never will be.

Marketers Speak out on Data, Email, and the Customer Experience

Marketers Speak out on Data, Email, and the ...

What are marketers talking about? In large part, how data changes everything.