Facebook integrates Live Search

Share this article:

Facebook has integrated Microsoft's Live Search into its user interface.

US Facebook users now have the option to search Facebook or the Web using Microsoft's offering, in the toolbar at the top of Facebook pages, without leaving the site. Additionally, AdCenter will deliver ads to run alongside search results.

When a user sees search results, there also is an option to do an advanced search, which will open Live.com in a new window.

“These are just a couple of examples of how search can improve your ability to find and share what is most relevant to you and those around you,” said Leah Pearlman, project manager for Facebook ads, on its official blog. “We think there is the potential for much more, and we're working on a number of other new ways to leverage all the Web has to offer.”

Last October, Microsoft took a $240 million equity stake in Facebook, which currently has more than 110 million active users. Microsoft has been providing Facebook ads since August 2006.

According to ComScore Microsoft had 8.3% of the search market share in August, compared with Google's 63% and Yahoo's 19.6%.

“This implementation is not expected to impact Live Search market share,” a Microsoft spokesperson wrote in an e-mail to DMNews. “Syndicated search deals, which are common in the industry, are typically excluded from market share volume tracking.”

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.