Facebook fuel

Guarana Antarctica is one of the most popular guarana–flavoured soft drinks in Brazil.

Three Guarana fans won a trip to Brazilian Carnival — but they had to drive there in a car fueld by Facebook interactions.

The drivers needed to get 220,000 interactions and drive nearly 2,000 kilometers.

The Facebook app allowed drivers and fans to see exactly how much “like” fuel the drivers earned versus the distance they still had to go.

Without enough Facebook interaction, the ignition would not work.

The soft drink's Facebook page has 4.7 million “likes.”

In a play to gain fans for popular Brazilian soft drink Guarana Antarctica, Espalhe Guerrilla Marketing created a contest that gave participants the chance to win a trip — and VIP treatment upon arrival — to Brazilian Carnival. But there was a catch.

Latest Slideshows

Sign up to our newsletters

Latest Jobs:

DMNews App

Company of the week


Fairfield Marketing Group, Inc.

Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.

Find out more here »

Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.