Facebook fuel

Guarana Antarctica is one of the most popular guarana–flavoured soft drinks in Brazil.

Three Guarana fans won a trip to Brazilian Carnival — but they had to drive there in a car fueld by Facebook interactions.

The drivers needed to get 220,000 interactions and drive nearly 2,000 kilometers.

The Facebook app allowed drivers and fans to see exactly how much “like” fuel the drivers earned versus the distance they still had to go.

Without enough Facebook interaction, the ignition would not work.

The soft drink's Facebook page has 4.7 million “likes.”
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In a play to gain fans for popular Brazilian soft drink Guarana Antarctica, Espalhe Guerrilla Marketing created a contest that gave participants the chance to win a trip — and VIP treatment upon arrival — to Brazilian Carnival. But there was a catch.

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