Facebook debuts developer consultant program for brands

Share this article:

Facebook introduced a preferred developer consultant program November 16, in a move to help connect brands with consultants who specialize in optimizing marketing experiences on Facebook Connect or on Facebook fan pages.

The initial program includes a group of 14 consultant companies, such as Context Optional and Wildfire, who have worked with brands such as Red Bull, Chase, MTV and Disney to create social media experiences.

“Over the past year we have seen a lot of brands and companies build interesting Facebook experiences on our platform,” Justin Osofsky, head of product marketing at Facebook Connect, told DMNews. “A lot of companies have been asking us who to work with to build pages to help them, so we are launching this program to try to help answer these questions.”

The consultant directory will live on the Facebook developer wiki so that brands can access it.

“We work on a lot of initiatives to try to make brands have a good experience working on Facebook, we want to make it even easier for them to work with us,” Osofsky added.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.