Facebook debuts developer consultant program for brands

Share this article:

Facebook introduced a preferred developer consultant program November 16, in a move to help connect brands with consultants who specialize in optimizing marketing experiences on Facebook Connect or on Facebook fan pages.

The initial program includes a group of 14 consultant companies, such as Context Optional and Wildfire, who have worked with brands such as Red Bull, Chase, MTV and Disney to create social media experiences.

“Over the past year we have seen a lot of brands and companies build interesting Facebook experiences on our platform,” Justin Osofsky, head of product marketing at Facebook Connect, told DMNews. “A lot of companies have been asking us who to work with to build pages to help them, so we are launching this program to try to help answer these questions.”

The consultant directory will live on the Facebook developer wiki so that brands can access it.

“We work on a lot of initiatives to try to make brands have a good experience working on Facebook, we want to make it even easier for them to work with us,” Osofsky added.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.