Facebook Contest

Garofalo Pasta Invites Itself Over for Dinner

Garofalo Pasta Invites Itself Over for Dinner

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Garofalo Pasta let fans enter for the chance to have a world-renown chef cook a pasta feast at their apartment. The catch? Afterwards he gets to crash on their sofa.

Facebook 'likes' fuel car

Facebook 'likes' fuel car

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Brazilian soft drink company Guaraná Antarctica used Facebook likes to power cars driven to the Carnival festival.

Dunkin' Donuts social giveaways urge customers to stay engaged

Dunkin' Donuts social giveaways urge customers to stay engaged

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As part of its ongoing "Get Dunk'd" social media marketing program, Dunkin' Donuts is launching new promotions to get customers tweeting and Facebook chatting about the brand.

Engaging cover contest works out well for Fitness Magazine

Engaging cover contest works out well for Fitness Magazine

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At Fitness Magazine, insight is the driver that propels and informs every new initiative.

Modify Watches generates consumer feedback with Facebook app

Modify Watches generates consumer feedback with Facebook app

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Since rebranding as Modify Watches in October of last year the company has faced an identity crisis: Are its consumers taste-making 15-year-old sneaker enthusiasts or hip 60-year-old women?

Silverpop launches charity Facebook sweepstakes for marketers

Silverpop launches charity Facebook sweepstakes for marketers

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Marketing email vendor Silverpop launched a Facebook "marketing innovations" sweepstakes campaign in which marketers can win prizes while Silverpop makes donations on their behalf to charity: water. The nonprofit organization seeks to bring clean, safe drinking water to developing nations.

Smoothie King launches Facebook sweepstakes

Smoothie King launches Facebook sweepstakes

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Nutritional drinks franchise Smoothie King launched a Facebook sweepstakes campaign in collaboration with social marketing agency Saeger Media Group to promote the company's Lean1 Smoothie product, said Bobby Williams, VP of marketing at Smoothie King.

Golfsmith builds own, partners' consumer bases with Facebook page

Golfsmith builds own, partners' consumer bases with Facebook page

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Specialty retailer Golfsmith had deployed a "hands-off" approach of "broadcasting questions," says Golfsmith's Internet marketing specialist Scott Magee, but now the retailer employs its Facebook page to benefit its marketing partners and broaden its consumer base.

Under Armour urges college students to compete in Facebook intern campaign

Under Armour urges college students to compete in Facebook intern campaign

Under Armour, a marketer of athletic apparel, boasts a young customer base of consumers ages 12 to 19 as its bread and butter. Naturally, it has found in social media an effective way to connect with its active customer base, wherever they are and whatever they're doing.

Dunkin' Donuts launches Facebook sweepstakes

Dunkin' Donuts launches Facebook sweepstakes

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Dunkin' Donuts and digital agency Studiocom launched a Facebook contest in celebration of National Coffee Day, Dan Saia, vice president of consumer engagement at Dunkin' Brands said in an email. The campaign will be promoted through targeted emails to DD Perks Rewards loyalty program members and on Twitter.

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