Just because college students only live in dorm rooms for one year at a time doesn't mean their dorms have to be ugly or boring.
Pepsi Next teamed up with Funny or Die to create video skits featuring its Facebook fans tasting its new low-calorie cola beverage.
It's "not the [IKEA] Kool-Aid" that makes IKEA North America CMO Leontyne Green such a brand evangelist. It's the relevance of the brand itself.
For users who give Heineken access to their Facebook profiles, the brand's highly original "Serenade" app allows them to craft personalized love songs.
The celebrity-studded "Aid Still Required" online outreach campaign partnered with Internet giving social platform Snoball.com to raise online funds for the ongoing disaster
Facebook's plan for a $5 billion initial public offering (IPO) has the potential to change Facebook's advertising structure.
Facebook will release a new, upgraded ad product on February 29, the company confirmed today to Direct Marketing News. The social network is expected to introduce these new ad products at the fMC event for marketers.
The "Bring Your Own Friends" campaign from IKEA USA gave back to its customers while at the same time raised money for charity. Who can beat that?
Though consumers clearly use their tablets to shop — a survey released Jan. 16 by rich media marketing company Zmags found that 87% of tablet owners did their holiday shopping using their tablets this year — only 4% of those surveyed said they prefer using mobile branded apps for shopping.
At Fitness Magazine, insight is the driver that propels and informs every new initiative.
Scripps Networks kicked off a new digital marketing campaign to promote its HGTV Dream Home sweepstakes, in which consumers can enter to win a custom built dream home near Park City, Utah.
Popcorn brand Orville Redenbacher's launched a Facebook game on Dec. 28 that features augmented reality. The brand worked with its digital agency of record, Possible Worldwide, on the game.
Discover Financial Services will sponsor a holiday-themed expansion of social gaming company Zynga's "FarmVille" game. The sponsorship, which enables consumers to earn gifts by completing virtual challenges, will go live to the public on Dec. 5.
For five years, dealership Ball Automotive Group shirked in-mall advertising as a means to lure consumers for a test drive.
Major brands are increasingly using more precise profile targeting - or "hypertargeting" - through Facebook as a cornerstone of their digital marketing and advertising campaigns, but should they be doing so?
To maximize social marketing impact, brands should use Facebook ad products such as Pages, Ads and Sponsored Stories in concert, David Fischer, VP of advertising and global operations at Facebook, said during a keynote address at the ad:tech New York conference on Nov. 9.
Crowdsourcing is the equivalent of Mommy and Daddy enlisting 12-year-old Katie to babysit her 10-year-old brother Jimmy.
Universal Pictures launched a Facebook scavenger hunt on Oct. 12 in support of the studio's film Tower Heist. The movie studio is working with interactive agency The Branding Farm and technology company Ifeelgoods on the campaign.
Nutritional drinks franchise Smoothie King launched a Facebook sweepstakes campaign in collaboration with social marketing agency Saeger Media Group to promote the company's Lean1 Smoothie product, said Bobby Williams, VP of marketing at Smoothie King.
Dunkin' Donuts and digital agency Studiocom launched a Facebook contest in celebration of National Coffee Day, Dan Saia, vice president of consumer engagement at Dunkin' Brands said in an email. The campaign will be promoted through targeted emails to DD Perks Rewards loyalty program members and on Twitter.
Clothing brand Carhartt will launch a Facebook sweepstakes on Oct. 17 as part of its "Everyday Icon" campaign. Carhartt is working with its advertising AOR Team Detroit on the effort.
As part of Jack Daniel's "Independence" campaign, consumers can visit the whiskey brand's Facebook page to design and download their own posters. Each user-generated piece is designed using one of 10 original designs as a template that sit at the heart of the campaign.
Consumers who access the Carl's Jr. Facebook app can play a game called "Robot Death March" and qualify to win coupons for the quick service restaurant's hand-breaded chicken. The Facebook page also offers a $1 coupon to users who "like" the brand without playing the game.
TCBY will run a sweepstakes on Facebook next month to celebrate the frozen yogurt company's 30-year anniversary.
The Reader's Digest Association has launched a Facebook sweepstakes and campaign to expand its digital interaction with consumers.
Beauty products company Clearasil has launched a Facebook sweepstakes as part of its global "Rock Your Skin" advertising campaign.
Leo Burnett has created an interactive ad unit for Facebook that will allow brands to initiate conversations with consumers by posting photos, videos, links and status updates onto the social network.
Valassis Communications subsidiary RedPlum launched a Facebook contest June 7 that it will use to collect contact email addresses and phone numbers for remarketing purposes. The effort targets women ages 18 to 55.
OfficeMax launched a location-based rewards program this week that allows consumers to receive a $10 virtual savings card for "checking in" at any retail location using Facebook Places. The goal of the program, designed by OfficeMax's social media AOR Tribal DDB New York, is to increase consumer participation in the company's ink recycling and refilling program.
London-based hosiery company Pretty Polly is giving UK-based women the chance to become the company's brand ambassador for 2011, while also scoring a one-year modeling contract with Leni's Model Management, £1,000 worth of fashion label River Island vouchers and a year's worth of free tights. The "Legs 11" campaign, which began in mid-February and runs through June, lets entrants upload photos of their legs to Facebook, where visitors can vote on each one.
Company of the week
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.