Facebook Campaign

Vera Bradley invites fans to win a spiffy dorm makeover

Vera Bradley invites fans to win a spiffy dorm makeover

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Just because college students only live in dorm rooms for one year at a time doesn't mean their dorms have to be ugly or boring.

First-ever Internet taste test

First-ever Internet taste test

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Pepsi Next teamed up with Funny or Die to create video skits featuring its Facebook fans tasting its new low-calorie cola beverage.

IKEA CMO at home with integrated mix

IKEA CMO at home with integrated mix

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It's "not the [IKEA] Kool-Aid" that makes IKEA North America CMO Leontyne Green such a brand evangelist. It's the relevance of the brand itself.

Heineken 'serenades' online crush

Heineken 'serenades' online crush

For users who give Heineken access to their Facebook profiles, the brand's highly original "Serenade" app allows them to craft personalized love songs.

Celebrities assist with Haiti relief recovery

Celebrities assist with Haiti relief recovery

The celebrity-studded "Aid Still Required" online outreach campaign partnered with Internet giving social platform Snoball.com to raise online funds for the ongoing disaster

Facebook's IPO could impact marketing

Facebook's IPO could impact marketing

Facebook's plan for a $5 billion initial public offering (IPO) has the potential to change Facebook's advertising structure.

Facebook to launch upgraded ad product

Facebook to launch upgraded ad product

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Facebook will release a new, upgraded ad product on February 29, the company confirmed today to Direct Marketing News. The social network is expected to introduce these new ad products at the fMC event for marketers.

IKEA enlists fans to target their own friends

IKEA enlists fans to target their own friends

The "Bring Your Own Friends" campaign from IKEA USA gave back to its customers while at the same time raised money for charity. Who can beat that?

Survey: Only 4% of consumers prefer mobile apps when shopping

Survey: Only 4% of consumers prefer mobile apps when shopping

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Though consumers clearly use their tablets to shop — a survey released Jan. 16 by rich media marketing company Zmags found that 87% of tablet owners did their holiday shopping using their tablets this year — only 4% of those surveyed said they prefer using mobile branded apps for shopping.

Engaging cover contest works out well for Fitness Magazine

Engaging cover contest works out well for Fitness Magazine

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At Fitness Magazine, insight is the driver that propels and informs every new initiative.

HGTV kicks off 'dream home' digital marketing push

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Scripps Networks kicked off a new digital marketing campaign to promote its HGTV Dream Home sweepstakes, in which consumers can enter to win a custom built dream home near Park City, Utah.

Orville Redenbacher's augments reality with Facebook game

Orville Redenbacher's augments reality with Facebook game

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Popcorn brand Orville Redenbacher's launched a Facebook game on Dec. 28 that features augmented reality. The brand worked with its digital agency of record, Possible Worldwide, on the game.

Discover to sponsor holiday-themed Zynga game

Discover to sponsor holiday-themed Zynga game

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Discover Financial Services will sponsor a holiday-themed expansion of social gaming company Zynga's "FarmVille" game. The sponsorship, which enables consumers to earn gifts by completing virtual challenges, will go live to the public on Dec. 5.

Auto dealer drives ROI with Facebook, out-of-home ads

Auto dealer drives ROI with Facebook, out-of-home ads

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For five years, dealership Ball Automotive Group shirked in-mall advertising as a means to lure consumers for a test drive.

How hypertargeted should a Facebook ad be?

Major brands are increasingly using more precise profile targeting - or "hypertargeting" - through Facebook as a cornerstone of their digital marketing and advertising campaigns, but should they be doing so?

Social marketing should be integrated, says Facebook VP

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To maximize social marketing impact, brands should use Facebook ad products such as Pages, Ads and Sponsored Stories in concert, David Fischer, VP of advertising and global operations at Facebook, said during a keynote address at the ad:tech New York conference on Nov. 9.

Don't be fooled: Crowdsourcing has more to do with cost-savings than fan-rallying

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Crowdsourcing is the equivalent of Mommy and Daddy enlisting 12-year-old Katie to babysit her 10-year-old brother Jimmy.

Universal Pictures runs Facebook scavenger hunt

Universal Pictures runs Facebook scavenger hunt

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Universal Pictures launched a Facebook scavenger hunt on Oct. 12 in support of the studio's film Tower Heist. The movie studio is working with interactive agency The Branding Farm and technology company Ifeelgoods on the campaign.

Smoothie King launches Facebook sweepstakes

Smoothie King launches Facebook sweepstakes

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Nutritional drinks franchise Smoothie King launched a Facebook sweepstakes campaign in collaboration with social marketing agency Saeger Media Group to promote the company's Lean1 Smoothie product, said Bobby Williams, VP of marketing at Smoothie King.

Dunkin' Donuts launches Facebook sweepstakes

Dunkin' Donuts launches Facebook sweepstakes

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Dunkin' Donuts and digital agency Studiocom launched a Facebook contest in celebration of National Coffee Day, Dan Saia, vice president of consumer engagement at Dunkin' Brands said in an email. The campaign will be promoted through targeted emails to DD Perks Rewards loyalty program members and on Twitter.

Carhartt uses Facebook to show off 'Everyday Icons'

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Clothing brand Carhartt will launch a Facebook sweepstakes on Oct. 17 as part of its "Everyday Icon" campaign. Carhartt is working with its advertising AOR Team Detroit on the effort.

Jack Daniel's prompts consumers to design their own posters on Facebook page

Jack Daniel's prompts consumers to design their own posters on Facebook page

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As part of Jack Daniel's "Independence" campaign, consumers can visit the whiskey brand's Facebook page to design and download their own posters. Each user-generated piece is designed using one of 10 original designs as a template that sit at the heart of the campaign.

Carl's Jr. promotes coupons
 with Facebook robot game

Carl's Jr. promotes coupons
 with Facebook robot game

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Consumers who access the Carl's Jr. 
Facebook app can play a game called "Robot Death March" and qualify to win coupons for the quick service restaurant's hand-breaded chicken. The Facebook page also offers a $1 coupon to users who "like" the brand without playing the game.

TCBY to celebrate anniversary with sweepstakes

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TCBY will run a sweepstakes on Facebook next month to celebrate the frozen yogurt company's 30-year anniversary.

'Reader's Digest' kicks off Facebook sweepstakes

'Reader's Digest' kicks off Facebook sweepstakes

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The Reader's Digest Association has launched a Facebook sweepstakes and campaign to expand its digital interaction with consumers.

Clearasil adds sweepstakes to 'Rock Your Skin' campaign

Clearasil adds sweepstakes to 'Rock Your Skin' campaign

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Beauty products company Clearasil has launched a Facebook sweepstakes as part of its global "Rock Your Skin" advertising campaign.

Facebook launches eighth ad unit, designed by Leo Burnett

Facebook launches eighth ad unit, designed by Leo Burnett

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Leo Burnett has created an interactive ad unit for Facebook that will allow brands to initiate conversations with consumers by posting photos, videos, links and status updates onto the social network.

Coupon company RedPlum uses Facebook contest to build database

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Valassis Communications subsidiary RedPlum launched a Facebook contest June 7 that it will use to collect contact email addresses and phone numbers for remarketing purposes. The effort targets women ages 18 to 55.

OfficeMax uses Facebook Places for mobile rewards

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OfficeMax launched a location-based rewards program this week that allows consumers to receive a $10 virtual savings card for "checking in" at any retail location using Facebook Places. The goal of the program, designed by OfficeMax's social media AOR Tribal DDB New York, is to increase consumer participation in the company's ink recycling and refilling program.

Pretty Polly campaign scouts leg model via Facebook page

Pretty Polly campaign scouts leg model via Facebook page

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London-based hosiery company Pretty Polly is giving UK-based women the chance to become the company's brand ambassador for 2011, while also scoring a one-year modeling contract with Leni's Model Management, £1,000 worth of fashion label River Island vouchers and a year's worth of free tights. The "Legs 11" campaign, which began in mid-February and runs through June, lets entrants upload photos of their legs to Facebook, where visitors can vote on each one.

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