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Chico's Campaign Repeats a 'Miracle'

Chico's Campaign Repeats a 'Miracle'

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Chico's launched its third annual "May Is for Miracles" campaign this past spring to drive digital engagement and donations for hospitals.

Hunter Boots Campaign Takes the Gloom Out of a Rainy Day

Hunter Boots Campaign Takes the Gloom Out of a Rainy Day

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Wellington brand Hunter Boots and agency We Are Social had a way to keep people's spirits up in gloomy weather: a social campaign called "Together Through Any Weather."

Washington state winery urges women to take a well-deserved minute to relax

Washington state winery urges women to take a well-deserved minute to relax

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R&R can be a scarce commodity among 20- and 30-something moms, which is why Chateau Ste. Michelle, a Washington state-based winery known for its Riesling, turned to Seattle agency Cole & Weber United to uncork an integrated campaign centered on a Facebook application that helps users determine their ideal wine-drinking scenario.

Farmers Insurance puts the social pedal to the medal

Farmers Insurance puts the social pedal to the medal

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Farmers Insurance soups up its marketing with a racing sweepstakes.

Vera Bradley invites fans to win a spiffy dorm makeover

Vera Bradley invites fans to win a spiffy dorm makeover

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Just because college students only live in dorm rooms for one year at a time doesn't mean their dorms have to be ugly or boring.

Chase Sapphire card owners form Facebook golf club

Chase Sapphire card owners form Facebook golf club

Chase's luxury credit card brand Sapphire launched a marketing campaign for avid golfers.

Ultimat says "no way" to all work and no play

Ultimat says "no way" to all work and no play

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White collar professionals have been known to work 80-hour weeks. For this reason the Ultimat Vodka brandhas made it its mission to reestablish the work/life balance.

Patriotic tots sing Canadian national anthem for athletes

Patriotic tots sing Canadian national anthem for athletes

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Pampers Canada used Facebook to create the first-ever version of "O Canada" performed entirely by babies.

Hotels.com app puts social spin on travel booking

Hotels.com app puts social spin on travel booking

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Hotels.com today announced the launch of a Facebook app that will target users and make travel recommendations based on friend activity.

ComScore: Facebook ads work

ComScore: Facebook ads work

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Despite recent debate as to the dubious viability of Facebook ads, a comScore report released on June 12 finds the contrary.

Why content is the new coin of the realm

Why content is the new coin of the realm

Across the digital world marketers are learning the same lesson: Advertising, and more significantly the marketing funnel as we've known it, is becoming an ineffective tool for influencing how consumers move to purchase.

Glad's "wild life" Facebook campaign belongs in the bin

Glad's "wild life" Facebook campaign belongs in the bin

There's not a bag big enough to dispose of the Glad Products Company's recent social venture.

Offerpop launches Facebook Timeline apps for marketers

Offerpop launches Facebook Timeline apps for marketers

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Offerpop, a provider of social media marketing platforms, launched two complementary Facebook apps designed to stimulate e-commerce sales: Look Book and Deals, said Mark Cooper, co-founder and CMO of Offerpop.

Is this cat a marketing genius?

Is this cat a marketing genius?

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Sure Rick Santorum just swept the Alabama and Mississippi primaries, but what's Hank the Cat been up to?

Heineken 'serenades' online crush

Heineken 'serenades' online crush

For users who give Heineken access to their Facebook profiles, the brand's highly original "Serenade" app allows them to craft personalized love songs.

Facebook adds in-app currency offers

Facebook adds in-app currency offers

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Facebook developers can now reward consumers who complete advertisers' offers with app-specific virtual currency as an alternative to Facebook Credits, the company said on Jan. 6.

Audubon releases virtual flock to engage birders online

Audubon releases virtual flock to engage birders online

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"It's not your grandmother's Audubon" anymore. The nonprofit organization enlisted Goodby, Silverstein & Partners to create an engaging social birding contest.

Visa's Facebook app lets users draft 10 friends for the Super Bowl

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Visa teamed up with the National Football League (NFL) and digital agency AKQA to create a Facebook app intended to help promote its brand during the Super Bowl.

Orville Redenbacher's augments reality with Facebook game

Orville Redenbacher's augments reality with Facebook game

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Popcorn brand Orville Redenbacher's launched a Facebook game on Dec. 28 that features augmented reality. The brand worked with its digital agency of record, Possible Worldwide, on the game.

Modify Watches generates consumer feedback with Facebook app

Modify Watches generates consumer feedback with Facebook app

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Since rebranding as Modify Watches in October of last year the company has faced an identity crisis: Are its consumers taste-making 15-year-old sneaker enthusiasts or hip 60-year-old women?

Facebook app honors 10th anniversary of 9/11 attacks

Facebook app honors 10th anniversary of 9/11 attacks

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Tied to a week of National Geographic Channel programming commemorating the 10th anniversary of the Sept. 11 attacks, the "Remembering 9/11" Facebook app allows users to share and reflect on their experiences via an interactive map.

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