Wellington brand Hunter Boots and agency We Are Social had a way to keep people's spirits up in gloomy weather: a social campaign called "Together Through Any Weather."
Farmers Insurance soups up its marketing with a racing sweepstakes.
R&R can be a scarce commodity among 20- and 30-something moms, which is why Chateau Ste. Michelle, a Washington state-based winery known for its Riesling, turned to Seattle agency Cole & Weber United to uncork an integrated campaign centered on a Facebook application that helps users determine their ideal wine-drinking scenario.
Just because college students only live in dorm rooms for one year at a time doesn't mean their dorms have to be ugly or boring.
Chase's luxury credit card brand Sapphire launched a marketing campaign for avid golfers.
White collar professionals have been known to work 80-hour weeks. For this reason the Ultimat Vodka brandhas made it its mission to reestablish the work/life balance.
Pampers Canada used Facebook to create the first-ever version of "O Canada" performed entirely by babies.
Hotels.com today announced the launch of a Facebook app that will target users and make travel recommendations based on friend activity.
Despite recent debate as to the dubious viability of Facebook ads, a comScore report released on June 12 finds the contrary.
Across the digital world marketers are learning the same lesson: Advertising, and more significantly the marketing funnel as we've known it, is becoming an ineffective tool for influencing how consumers move to purchase.
There's not a bag big enough to dispose of the Glad Products Company's recent social venture.
Offerpop, a provider of social media marketing platforms, launched two complementary Facebook apps designed to stimulate e-commerce sales: Look Book and Deals, said Mark Cooper, co-founder and CMO of Offerpop.
Sure Rick Santorum just swept the Alabama and Mississippi primaries, but what's Hank the Cat been up to?
For users who give Heineken access to their Facebook profiles, the brand's highly original "Serenade" app allows them to craft personalized love songs.
Facebook developers can now reward consumers who complete advertisers' offers with app-specific virtual currency as an alternative to Facebook Credits, the company said on Jan. 6.
"It's not your grandmother's Audubon" anymore. The nonprofit organization enlisted Goodby, Silverstein & Partners to create an engaging social birding contest.
Visa teamed up with the National Football League (NFL) and digital agency AKQA to create a Facebook app intended to help promote its brand during the Super Bowl.
Popcorn brand Orville Redenbacher's launched a Facebook game on Dec. 28 that features augmented reality. The brand worked with its digital agency of record, Possible Worldwide, on the game.
Since rebranding as Modify Watches in October of last year the company has faced an identity crisis: Are its consumers taste-making 15-year-old sneaker enthusiasts or hip 60-year-old women?
Tied to a week of National Geographic Channel programming commemorating the 10th anniversary of the Sept. 11 attacks, the "Remembering 9/11" Facebook app allows users to share and reflect on their experiences via an interactive map.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.