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Glad's "wild life" Facebook campaign belongs in the bin

Direct Marketing News staff May 01, 2012

There's not a bag big enough to dispose of the Glad Products Company's recent social venture.

Offerpop launches Facebook Timeline apps for marketers

Erin Dostal April 05, 2012

Offerpop, a provider of social media marketing platforms, launched two complementary Facebook apps designed to stimulate e-commerce sales: Look Book and Deals, said Mark Cooper, co-founder and CMO of Offerpop.

Is this cat a marketing genius?

Allison Schiff March 14, 2012

Sure Rick Santorum just swept the Alabama and Mississippi primaries, but what's Hank the Cat been up to?

Heineken 'serenades' online crush

March 01, 2012

For users who give Heineken access to their Facebook profiles, the brand's highly original "Serenade" app allows them to craft personalized love songs.

Facebook adds in-app currency offers

Tim Peterson January 09, 2012

Facebook developers can now reward consumers who complete advertisers' offers with app-specific virtual currency as an alternative to Facebook Credits, the company said on Jan. 6.

Audubon releases virtual flock to engage birders online

Allison Schiff January 01, 2012

"It's not your grandmother's Audubon" anymore. The nonprofit organization enlisted Goodby, Silverstein & Partners to create an engaging social birding contest.

Visa's Facebook app lets users draft 10 friends for the Super Bowl

Dianna Dilworth December 30, 2011

Visa teamed up with the National Football League (NFL) and digital agency AKQA to create a Facebook app intended to help promote its brand during the Super Bowl.

Orville Redenbacher's augments reality with Facebook game

Tim Peterson December 28, 2011

Popcorn brand Orville Redenbacher's launched a Facebook game on Dec. 28 that features augmented reality. The brand worked with its digital agency of record, Possible Worldwide, on the game.

Modify Watches generates consumer feedback with Facebook app

Tim Peterson December 18, 2011

Since rebranding as Modify Watches in October of last year the company has faced an identity crisis: Are its consumers taste-making 15-year-old sneaker enthusiasts or hip 60-year-old women?

Facebook app honors 10th anniversary of 9/11 attacks

Allison Schiff December 01, 2011

Tied to a week of National Geographic Channel programming commemorating the 10th anniversary of the Sept. 11 attacks, the "Remembering 9/11" Facebook app allows users to share and reflect on their experiences via an interactive map.