Facebook alum named MySpace CEO

Share this article:
Owen Van Natta
Owen Van Natta

Former Facebook executive Owen Van Natta has been named CEO of MySpace, replacing co-founder Chris DeWolfe. The move came after News Corp.'s announcement this week that DeWolfe would soon step down and other executive roles may be shifted—including that of president and co-founder Tom Anderson.

Van Natta will report to Jon Miller, former AOL CEO, who joined MySpace earlier this month as chief digital officer.

Van Natta formerly served as Facebook's chief operating officer in 2005 followed by stints as VP of operations and chief revenue officer. He helped negotiate Facebook's $240 million investment from Microsoft. He left Facebook in 2008 and became CEO of streaming music search engine Project Playlist.

This move comes along with MySpace's lagging performance in the social networking space. It continues to have more users than Facebook in the US - 70 million versus 61 million in March, according to comScore. But the margin has been narrowing.

On the global scale, however, Facebook has a much greater lead with 200 million users compared to MySpace's 130 million.

“Owen combines a deep understanding of social networking, a keen business sense and the operational experience to guide MySpace through its next phase of growth. I'm confident his leadership will be an invaluable asset,” said Miller in a statement, “I plan to work closely with Owen to shape our long-term vision around this vibrant community."

“I'm thrilled to have the privilege to pilot MySpace in what is sure to be an incredibly exciting and rewarding next chapter for the business,” Van Natta said in a statement, “I feel honored to build upon the immeasurable achievements of the MySpace founders and look forward to working with Jon and the MySpace team to meet the challenges and make the most of the opportunities before us.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.