The days of Facebook being only an affinity or engagement platform for advertisers are, thankfully, coming to an end.
Twitter surely didn't create the Lead Generation Card offering to drive advertisers to a competing social platform. Here's what Twitter should do to make this product more impactful on its own platform.
Facebook will soon give marketers using Customer Audiences a new way to re-target consumers.
Facebook is reportedly looking into video ads but is wary that it might alienate its user base.
When it comes to social marketing, "likes" are little more than empty calories.
IBM's John Kennedy shares insights on the impact of social media on brands.
Facebook has gone public and we hear more and more concerns about the effectiveness of its largest source of income: paid ads.
Cost per million impressions (CPM) for Facebook ads have increased 58% since Q2 last year, thanks largely to mobile ads.
Readers respond to the July Gloves Off question.
There's much speculation that Facebook is in the process of starting an ad network. This is consistent with the reports that Facebook is about to launch a real time bidding service for ads called Exchange.
With its recent IPO, Facebook ads are getting a lot of scrutiny.
General Motors says its yanking its Facebook ads because they don't work. The announcement came three days before Facebook's scheduled IPO on May 18. Ouch.
To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.
Facebook's plan for a $5 billion initial public offering (IPO) has the potential to change Facebook's advertising structure.
Facebook will release a new, upgraded ad product on February 29, the company confirmed today to Direct Marketing News. The social network is expected to introduce these new ad products at the fMC event for marketers.
Google, Amazon, Apple, and Facebook will continue to dominate online business, but Internet retailers and marketers should tread carefully in partnering with them, according to a Feb. 7 Forrester report.
Marketers running Facebook ads that don't drive a consumer outside of the social network have seen cost-per-click rates (CPC) drop by up to 45%, according to a study released by Facebook marketing firm TBG Digital on Jan. 16.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.