When it comes to social marketing, "likes" are little more than empty calories.
IBM's John Kennedy shares insights on the impact of social media on brands.
Facebook has gone public and we hear more and more concerns about the effectiveness of its largest source of income: paid ads.
Cost per million impressions (CPM) for Facebook ads have increased 58% since Q2 last year, thanks largely to mobile ads.
Readers respond to the July Gloves Off question.
There's much speculation that Facebook is in the process of starting an ad network. This is consistent with the reports that Facebook is about to launch a real time bidding service for ads called Exchange.
With its recent IPO, Facebook ads are getting a lot of scrutiny.
General Motors says its yanking its Facebook ads because they don't work. The announcement came three days before Facebook's scheduled IPO on May 18. Ouch.
To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.
Facebook's plan for a $5 billion initial public offering (IPO) has the potential to change Facebook's advertising structure.
Facebook will release a new, upgraded ad product on February 29, the company confirmed today to Direct Marketing News. The social network is expected to introduce these new ad products at the fMC event for marketers.
Google, Amazon, Apple, and Facebook will continue to dominate online business, but Internet retailers and marketers should tread carefully in partnering with them, according to a Feb. 7 Forrester report.
Marketers running Facebook ads that don't drive a consumer outside of the social network have seen cost-per-click rates (CPC) drop by up to 45%, according to a study released by Facebook marketing firm TBG Digital on Jan. 16.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.