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Social Media Brings Sightseers to San Antonio

Social Media Brings Sightseers to San Antonio

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The city's visitors bureau uses sight, sound, and movement on Facebook to attract tourists to the home of the Alamo.

Facebook Serves Up Multi-Product Ads

Facebook Serves Up Multi-Product Ads

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Facebook aims to beef up its marketing platform by adding multi-product ads and other enhancements to its Custom Audiences tool.

Rumor Has It Facebook's Unveiling a Mobile Ad Network

Rumor Has It Facebook's Unveiling a Mobile Ad Network

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Facebook has more than a billion mobile users, its reported first-quarter earnings are $885 million, and now it's planning a mobile ad network. Boom.

Three Tips for Killer Facebook Page Post Ads

Three Tips for Killer Facebook Page Post Ads

Direct response marketers meet your new best friend: the Facebook page post ad.

Facebook Loves Direct Marketers (Really)

Facebook Loves Direct Marketers (Really)

The days of Facebook being only an affinity or engagement platform for advertisers are, thankfully, coming to an end.

Twitter Lead Generation Card Benefits...Facebook Advertising?

Twitter Lead Generation Card Benefits...Facebook Advertising?

Twitter surely didn't create the Lead Generation Card offering to drive advertisers to a competing social platform. Here's what Twitter should do to make this product more impactful on its own platform.

News Byte: Facebook Announces Tool for Re-targeting Mobile App and Website Visitors

News Byte: Facebook Announces Tool for Re-targeting Mobile App and Website Visitors

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Facebook will soon give marketers using Customer Audiences a new way to re-target consumers.

News Byte: Facebook Edging Forward With Video Ads

News Byte: Facebook Edging Forward With Video Ads

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Facebook is reportedly looking into video ads but is wary that it might alienate its user base.

On Facebook, content is king

On Facebook, content is king

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When it comes to social marketing, "likes" are little more than empty calories.

IBM Video Series, part 2: John Kennedy, VP, corporate marketing

IBM Video Series, part 2: John Kennedy, VP, corporate marketing

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IBM's John Kennedy shares insights on the impact of social media on brands.

The one thing Facebook doesn't know about you

The one thing Facebook doesn't know about you

Facebook has gone public and we hear more and more concerns about the effectiveness of its largest source of income: paid ads.

TBG Digital: Mobile drives increased Facebook ad rates

TBG Digital: Mobile drives increased Facebook ad rates

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Cost per million impressions (CPM) for Facebook ads have increased 58% since Q2 last year, thanks largely to mobile ads.

Can Facebook ads work for large brands? Readers respond

Can Facebook ads work for large brands? Readers respond

Readers respond to the July Gloves Off question.

Your face on Zynga

Your face on Zynga

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There's much speculation that Facebook is in the process of starting an ad network. This is consistent with the reports that Facebook is about to launch a real time bidding service for ads called Exchange.

Can Facebook ads work for large brands?

Can Facebook ads work for large brands?

With its recent IPO, Facebook ads are getting a lot of scrutiny.

GM gives Zuck a slap in the Facebook

GM gives Zuck a slap in the Facebook

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General Motors says its yanking its Facebook ads because they don't work. The announcement came three days before Facebook's scheduled IPO on May 18. Ouch.

Data technology crucial to digital marketing

Data technology crucial to digital marketing

To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.

Facebook's IPO could impact marketing

Facebook's IPO could impact marketing

Facebook's plan for a $5 billion initial public offering (IPO) has the potential to change Facebook's advertising structure.

Facebook to launch upgraded ad product

Facebook to launch upgraded ad product

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Facebook will release a new, upgraded ad product on February 29, the company confirmed today to Direct Marketing News. The social network is expected to introduce these new ad products at the fMC event for marketers.

Forrester: Google, Amazon, Apple, Facebook dominate e-commerce

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Google, Amazon, Apple, and Facebook will continue to dominate online business, but Internet retailers and marketers should tread carefully in partnering with them, according to a Feb. 7 Forrester report.

Study: Lower CPCs for ads that keep consumers within Facebook

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Marketers running Facebook ads that don't drive a consumer outside of the social network have seen cost-per-click rates (CPC) drop by up to 45%, according to a study released by Facebook marketing firm TBG Digital on Jan. 16.

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