Direct Line Blog

Facebook ads metrics to its widgets

Share this article:
Ever since last year when social networking giant Facebook let marketers come in and make pages, a host of companies have been using the site to promote their products. Some have created pages, others have created tools that consumers can interact with including widgets. And now those widgets can be measured, another step in the dm direction that the social networks are taking.

http://www.adweek.com/aw/content_display/news/digital/e3i55fbb1a3b41a2bcd62c2a6872493fadd
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

One Town That Will Track You Down

One Town That Will Track You Down

Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.