Facebook adds in-app currency offers

Share this article:
Facebook adds in-app currency offers
Facebook adds in-app currency offers

Facebook developers can now reward consumers who complete advertisers' offers with app-specific virtual currency as an alternative to Facebook Credits, the company said on Jan. 6.

Consumers can perform actions such as registering for a Flixster account or getting approved for a Discover credit card in exchange for in-app currency. Previously, consumers could only receive Facebook Credits for completing such offers.

Developers can run multiple offers simultaneously in a list format or isolate one offer.

A Facebook spokesperson directed a request for comment to a company blog post announcing the offers' expansion. In the post, Facebook software engineer Abhishek Doshi said that developers will be able to choose whether to provide Facebook Credits or in-app currency in exchange for offers.

Facebook in May began rewarding consumers with Facebook Credits in exchange for watching advertising videos that ran within Facebook games.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.