Facebook adds in-app currency offers

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Facebook adds in-app currency offers
Facebook adds in-app currency offers

Facebook developers can now reward consumers who complete advertisers' offers with app-specific virtual currency as an alternative to Facebook Credits, the company said on Jan. 6.

Consumers can perform actions such as registering for a Flixster account or getting approved for a Discover credit card in exchange for in-app currency. Previously, consumers could only receive Facebook Credits for completing such offers.

Developers can run multiple offers simultaneously in a list format or isolate one offer.

A Facebook spokesperson directed a request for comment to a company blog post announcing the offers' expansion. In the post, Facebook software engineer Abhishek Doshi said that developers will be able to choose whether to provide Facebook Credits or in-app currency in exchange for offers.

Facebook in May began rewarding consumers with Facebook Credits in exchange for watching advertising videos that ran within Facebook games.

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