Facebook acquires Gowalla, shuts app

Share this article:
Facebook aquired Gowalla for an undisclosed sum
Facebook aquired Gowalla for an undisclosed sum

Facebook has acquired location-based social network Gowalla, both companies said Dec. 5. Terms of the deal were not disclosed.

Gowalla cofounders Josh Williams and Scott Raymond, along with “other members of the Gowalla team” will join the Facebook staff next year as part of the Palo Alto-based company's design and engineering teams, according to a Facebook statement. Facebook would not provide more specific information about the transition.

The acquisition extends only to Gowalla's talent and not its technology, according to a Dec. 5 blog post by Williams. The Gowalla app will shut down by the end of next month, but the company does “plan to provide an easy way” for users to export their personal data, Williams' statement claimed. Facebook is not acquiring Gowalla's user data, the statement also said.

“The inspiration behind Gowalla will make its way into Facebook over time,” according to Facebook. The company would not be specific about its plans for the location-based social network.

Technology blog TechCrunch speculated that the Gowalla team could lend its expertise to creating more interactive, social content for Facebook's recently launched Timeline profile format. However, considering Gowalla's background in location-based social networking, it's conceivable that the Gowalla team will work to advance something along the lines of Facebook Places, the soon-to-be phased out Facebook check-in product, said technology news outlet ZDNet

The acquisition was first reported on CNNMoney on Dec. 2.

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.

This Earth Day, SodaStream Takes People to 'The Secret Continent'

This Earth Day, SodaStream Takes People to 'The ...

The promotional premise is garbage, of course—some 3.5 million tons of it floating in the Pacific, unbeknownst to millions of drinkers of bottled pop.

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.