Facebook acquires Gowalla, shuts app

Share this article:
Facebook aquired Gowalla for an undisclosed sum
Facebook aquired Gowalla for an undisclosed sum

Facebook has acquired location-based social network Gowalla, both companies said Dec. 5. Terms of the deal were not disclosed.

Gowalla cofounders Josh Williams and Scott Raymond, along with “other members of the Gowalla team” will join the Facebook staff next year as part of the Palo Alto-based company's design and engineering teams, according to a Facebook statement. Facebook would not provide more specific information about the transition.

The acquisition extends only to Gowalla's talent and not its technology, according to a Dec. 5 blog post by Williams. The Gowalla app will shut down by the end of next month, but the company does “plan to provide an easy way” for users to export their personal data, Williams' statement claimed. Facebook is not acquiring Gowalla's user data, the statement also said.

“The inspiration behind Gowalla will make its way into Facebook over time,” according to Facebook. The company would not be specific about its plans for the location-based social network.

Technology blog TechCrunch speculated that the Gowalla team could lend its expertise to creating more interactive, social content for Facebook's recently launched Timeline profile format. However, considering Gowalla's background in location-based social networking, it's conceivable that the Gowalla team will work to advance something along the lines of Facebook Places, the soon-to-be phased out Facebook check-in product, said technology news outlet ZDNet

The acquisition was first reported on CNNMoney on Dec. 2.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.