Fabrik Drops Name for ROI Direct.com

Share this article:
Fabrik Communications Inc., San Francisco, changed its name to ROI Direct.com yesterday to recast itself as more of a direct marketing and Internet-related company. The privately held firm offers database marketing, e-mail marketing and e-commerce technology, primarily to catalogers, publishers and online merchants. The firm's CustomResponse unit makes technology designed to help businesses handle inbound customer e-mail. It will target the mid-sized business market.
Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.