Ezine Site Set to Launch
The site, Ezine Ad Auction, will auction off advertising space on a number of zines.
The site is free for ad buyers. Ezine publishers will pay a commission upon completion of the sale.
Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.
Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.
Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.