Ezine Site Set to Launch
The site, Ezine Ad Auction, will auction off advertising space on a number of zines.
The site is free for ad buyers. Ezine publishers will pay a commission upon completion of the sale.
Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.
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That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.