Ezine Site Set to Launch
The site, Ezine Ad Auction, will auction off advertising space on a number of zines.
The site is free for ad buyers. Ezine publishers will pay a commission upon completion of the sale.
In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.
The snacks brand found a healthy way to navigate today's world of digital marketing saturation.
It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.