Ezine Site Set to Launch
The site, Ezine Ad Auction, will auction off advertising space on a number of zines.
The site is free for ad buyers. Ezine publishers will pay a commission upon completion of the sale.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.