Ezine Site Set to Launch
The site, Ezine Ad Auction, will auction off advertising space on a number of zines.
The site is free for ad buyers. Ezine publishers will pay a commission upon completion of the sale.
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WPP Digital CEO Mark Read will succeed the longtime chief of the direct agency.
PK4 media introduces a "Drag Ad" alternative to "Skip Ad."
The digital newsstand seeks to expand adoption with an "all-you-can-read" plan for $9.99 a month.