Eziba Enters Bankruptcy, Sells Assets to Overstock.com

Share this article:
The story of troubled DMer Eziba ended Friday when it entered Chapter 7 bankruptcy and sold all of its assets to Overstock.com, a local newspaper reported.


According to the Massachusetts-based North Adams Transcript, Eziba's assets were released for sale Friday, and its inventory, trademarks, the Web site Eziba.com, the company's URL and its customer and vendor databases were sold to Overstock.com for $500,000.


Eziba was served with an involuntary bankruptcy lawsuit Feb. 22 after suspending operations in January due to financial difficulties. The company said its problems started with a mistake in mailing its fall catalog, which was sent to a list of infrequent buyers instead of frequent buyers.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.