EyeWonder, iWon Partner on Streaming Video
EyeWonder's Java-based technology will allow advertisers to use video and audio in their banners without media or plug-ins and to convert commercial tape they would use for television ads into banners.
"We're taking a proven advertising technique -- the 30-second commercial -- and utilizing it in a high-quality way," said Jonas Steinman, founder/co-CEO of iWon, Irvington, NY. "People are used to watching 30-second television commercials. It's an engaging way to deliver a media impression."
EyeWonder is headquartered in Atlanta.