Eye-catching personalization

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I was just shifting through the mail that's built up after my three days at ad:tech San Francisco. One mail piece stopped me in my tracks: a personalized calendar sent by Sterling Kilgore, formerly Sterling Marketing Group, to announce the name change.

Beyond the standard name greeting on each page the calendar has a personalized image  - like New Year fireworks spelling my name in January and a football end zone emblazoned with my name for Septemeber - for every month. What I like most about the peice is that it has utility beyond being clever and the design of each personalized image is colorful and fun. Anyone seen any other good examples of personalized direct mail lately?
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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...