Eye-catching personalizationI was just shifting through the mail that's built up after my three days at ad:tech San Francisco. One mail piece stopped me in my tracks: a personalized calendar sent by Sterling Kilgore, formerly Sterling Marketing Group, to announce the name change.
Beyond the standard name greeting on each page the calendar has a personalized image - like New Year fireworks spelling my name in January and a football end zone emblazoned with my name for Septemeber - for every month. What I like most about the peice is that it has utility beyond being clever and the design of each personalized image is colorful and fun. Anyone seen any other good examples of personalized direct mail lately?