E&Y: E-Holiday Shoppers to Triple From 1998 Total

Share this article:
Two-thirds of shoppers will do at least 10 percent of their holiday gift buying online this year, according to the Third Annual Retailing Report released Nov. 9 by Ernst & Young LLP, New York.


This is nearly triple the 23 percent of shoppers last year who did at least 10 percent of shopping online. The findings also revealed that 19 percent of shoppers expect to do half of their shopping online, up from 4 percent last year.


The No. 1 reason those surveyed said they would shop on the Net rather than at stores was to save time [64 percent]. Fifty-six percent of respondents said stores were too crowded and 52 percent said shopping hours were more convenient on the Web.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.