Extraprise Debuts Integrated Marketing Analytics Practice

Share this article:
Customer relationship management consulting firm Extraprise announced yesterday the launch of its integrated marketing analytics and automation practice.


According to Extraprise, Boston, the new MA&A business unit offers analysis, strategy, process improvement and technology services designed to help companies better understand and respond to customer opportunities.


Extraprise also announced an alliance with SPSS Inc. to provide predictive analytics solutions to their mutual customers. Under the agreement, the companies will work collaboratively with large organizations around the world, enabling them to integrate SPSS' predictive analytics solutions into enterprise-wide CRM initiatives.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.