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Expert Advice Articles

Wanted: Inventors and change agents for a competitive industry

Leigh Ober, VP of human resources, Javelin Marketing Group July 01, 2011

Let's be honest: this is not your father's world. There is no guaranteed lifetime employment anymore. In order to prolong job security, employees must not only develop innovative ideas, but also execute their vision.
 

Steps to building a high-performance marketing staff

Grant Johnson, CMO of Pegasystems June 01, 2011

The marketing department plays a vital role in promoting the mission and success of an organization.
 

How to find the middle ground between salary negotiation and value

Wendy Weber, president, Crandall Associates May 01, 2011

Many direct marketers have been considering their career options since the job market began to rebound. Some have not received salary increases over the past several years, and they are ready to pursue new employment and "make up for lost time" in terms of compensation. Yet no rational employer wants to pay more than is necessary to secure the best talent.
 

Search in new places for mobile generation's best job candidates

Heather Baker, managing partner, BennettBaker April 01, 2011

The "year of mobile" arrived last year, as more marketers embraced the medium after the introduction of game-changing devices such as the iPad. Now that mobile is here to stay, marketers must recruit talent to fill this niche.
 

Inspire your employees to be 'entrepreneurs' and success will follow

Ben Kirshner, CEO, Elite SEM March 01, 2011

Corporate America bears a striking resemblance to competitive sports. The CEO plays the role of team captain and the players work together to win the game, which translates to revenue growth, business development and client retention.
 

Recruiting 101 for Web 2.0 - Why you should use social networking sites

Jerry Bernhart, principal of Bernhart Associates February 01, 2011

One of our 2010 quarterly hiring surveys included a question on how digital and direct marketing employers were leveraging the social networks to fill their open positions.
 

Let your employees tell your company's story to grow your brand

Lisa Reynolds, VP of consumer engagement at Valassis January 01, 2011

As executives bring their brands to life, they should invest in the people who know it best: their employees. Who better to tell a brand's story than those people who are most passionate about a brand.
 

Use holiday cards to deepen customer relationships

Robert Blackman December 01, 2010

Many companies abide by the traditional holiday practice of sending a greeting card to their customers, but how many actually try to accomplish more with their card than simply sending a generic "one size fits all" message?
 

Marketers can improve their game, but only the brave ask for scrutiny

Leigh Ober, VP of human resources, Javelin November 01, 2010

It's not enough to think you're good.You have to ask. Have you ever considered how much of a negative impact you can have by not asking for feedback or criticism?
 

Why does the interviewing process take such a long time before a decision is finally made?

Bernhart Associates Executive Search July 26, 2010

Human resource professionals and hiring managers in digital and direct marketing know all too well that recruitment procrastination can be a talent killer, not to mention the economic loss that can occur when a critical position remains unfilled over a prolonged period of time.
 
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