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Expert Advice Articles

Interviewing candidates at the task level

Jon Steinberg, president, BuzzFeed May 01, 2012

I love hand-dirty tasks and can't imagine not working in decks and spreadsheets.
 

People's ideas and passions make all the difference

Zain Raj, CEO, Hyper Marketing April 01, 2012

As CEO, my job is to be completely and maniacally focused on ensuring that we have the best people.
 

Keep company culture in mind when hiring or recruiting candidates

Linda Sorbera, EVP, global human resources director, MRM March 01, 2012

A positive culture is a big part of the success of an organization.
 

Hire a candidate who has a high ROL (Return on Life)

Sara Arnell, Arnell Group February 01, 2012

Imagine that you're about to interview a prospective new hire. You've read their resume, been briefed by HR and are feeling confident that your recruitment team has done their job well. Now, tear up the resume and step away from your desk. It's time to find out what the true value of this candidate is: their "ROL," or "Return on Life."
 

Avoid turnover with training programs and team-building exercises

Peter Gracey, cofounder, president and COO, AG Salesworks January 01, 2012

AG Salesworks increased staff by 50% in 2011 and plans to hire a comparable amount of new staff in 2012. In these difficult economic times, we're fortunate to work in an industry that continues to experience steady growth.
 

Don't place too much emphasis on prospects' past successes

Seth Besmertnik, cofounder and CEO, Conductor December 01, 2011

For an entrepreneur, company founder or CEO, the ability to attract and hire stellar employees defines the potential of your success. When I reviewed our biggest mistakes as a fast-growing startup, they seemed to be almost entirely centered around bad hiring decisions and investing in bad hires for too long. I used to interview people for functional competence and ability, basing decisions on prior accomplishments with an overemphasis on past successes. My process today is very different.
 

Your company pool should reflect 
national diversity

Keisha Vaughn, chief diversity officer, Draftfcb November 01, 2011

A Jewish colleague recently asked when a Happy New Year memo for Rosh Hashanah would be released to agency employees, citing a note sent to them during the month of Ramadan reminding employees that we have an interfaith prayer room available to all. We often do need reminders to look at the diversity of those around us.
 

Prepare your company for marketing in the digital world

Ira Kaufman, president, Entwine Digital October 01, 2011

Social and digital media are profoundly changing how we engage with media, colleagues, family and friends, as well as how we conduct business. To maintain a competitive edge, strategy and marketing executives must embrace these changes, create alignment for all senior executives, and drive transformation in their organizations.
 

Embrace diversity in your marketing recruiting efforts

Marie-Claire Barker, chief talent officer, Ogilvy & Mather Worldwide September 01, 2011

Growing up in a family where I had 47 first cousins, the expression "you are the living image of your aunt or uncle" was part of everyday vocabulary. Everyone looked like someone — everyone except my sister and I. Being adopted, we were never told that we were the living image of anyone. We were different, but only in our physical appearance.
 

Scout for raw marketing talent at your local bar and restaurant

Steven Dapper, chairman and founder, Hawkeye August 01, 2011

While watching the US Women's National Soccer Team defeat Brazil in the FIFA World Cup on July 10, I was reminded that the marketing industry must stay committed to recruiting talent and working as a team. The world we compete in every day is moving at breakneck speed, with a myriad of new opportunities to deliver our messages.
 
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