Experiential Marketing

Hypno's Journey In Social Marketing, And The Birth Of The 'Selfie Ball'

Hypno's Journey In Social Marketing, And The Birth Of The 'Selfie Ball'

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'The Eye' puts live social media experiences in the hands of the consumer

One on One: Hjalti Karlsson on Designing for the Entire Brand

One on One: Hjalti Karlsson on Designing for the Entire Brand

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Hjalti Karlsson explains how design-driven strategies support a holistic customer experience

Fast Company's Most Innovative List Touts Tech, Branding, And Big Data

Fast Company's Most Innovative List Touts Tech, Branding, And Big Data

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Big brands top the list, but marketers leave a lasting impression

It's the Experience, Stupid: Missing the Point of Retail Tech

It's the Experience, Stupid: Missing the Point of Retail Tech

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If you think retail tech is just about moving product more efficiently, think again

Designs on the Future: Fjord's 2018

Designs on the Future: Fjord's 2018

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Fjord, the design and innovation consultancy, maps the key business and tech trends of 2018

Team Talk: Keep Politics Out of Marketing?

Team Talk: Keep Politics Out of Marketing?

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The DMN editors talk about whether marketing, in the age of the customer experience, can be politics-free

Trump at Center of Model Experiential Marketing Campaign

Trump at Center of Model Experiential Marketing Campaign

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Michael Wolff's new book on the Trump White House ticks every box in the experiential marketing template

One on One: Anthony Larrisey on Experience, Diversity, and Trust

One on One: Anthony Larrisey on Experience, Diversity, and Trust

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Anthony Larrisey of Industria Creative takes us deep into experiential marketing — its opportunities and risks

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