experiential marketing

Where Experiential and Direct Marketing Meet

Where Experiential and Direct Marketing Meet

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Pepsico hosted its three-day PepCity event to give consumers an unexpected taste of its brands.

6 Experimental Marketing Programs From Zappos Labs

6 Experimental Marketing Programs From Zappos Labs

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Zappos Labs is an innovative arm of the retailer's marketing department that experiments with new technologies.

Škoda Creates the First Car/Hostel Hybrid

Škoda Creates the First Car/Hostel Hybrid

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Guests staying at the Škoda in-car hostel had the opportunity to test drive their accommodations.

Interactive Museum Promo Goes State-of-the-Art

Interactive Museum Promo Goes State-of-the-Art

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Madrid's Reina Sofia Concrete Invention retrospective features customizable smartphone audio tours. It's an interactive campaign to behold.

IBM: Re-imagine marketing with the customer at center

IBM: Re-imagine marketing with the customer at center

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In the age of Big Data, marketers need to go "beyond personalization to customization."

Now what? On delivering a brand's promise at meaningful touchpoints

Now what? On delivering a brand's promise at meaningful touchpoints

"Now what?" It's the most important question you will ever address in brand management. Brands derive value through experiences.

Chevy marketing exec tells magazine publishers: 'It's about survival'

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The auto industry and magazine publishers have more in common than one might think - both "were dragged kicking and screaming into the twenty-first century," Jean Jennings, president and editor-in-chief of Source Interlink Media's Automobile Magazine, told attendees of the 2011 American Magazine Conference on Oct. 4 in New York.

The magic of NRF's Big Show 2011

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If I take one lesson away from the National Retail Federation's 100th Annual Big Show it isn't that finding wi-fi at technology-driven trade shows is impossible (we already knew that) or that case studies that don't produce ROI numbers are pointless (we already knew that too).

Vodafone offers 'Manicurves'

Vodafone offers 'Manicurves'

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The Offer: Vodafone worked with Amsterdam-based They agency this past summer to promote the launch of Holland's first prepaid Blackberry, the Blackberry Curve.

Stella takes Brits for a ride

Stella takes Brits for a ride

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Stella Artois offered select London pub visitors the chance to participate in a series of scenes produced for a promotion around its Stella Artois Black beer, recently released in the UK.

Pepsi Max in teen taste test

Pepsi Max in teen taste test

Multichannel beverage campaign improves brand perception through blind taste testing.

Columbia Sportswear introduces Omni-Heat with social 'Ice Pics'

Columbia Sportswear is using a variety of direct and experiential marketing efforts to boost traditional media as part of its latest product launch.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.