Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.
A new tool aims to combine personalized content and online shopping into a visually appealing package that focuses on experience over mere transaction.
Pepsico hosted its three-day PepCity event to give consumers an unexpected taste of its brands.
Zappos Labs is an innovative arm of the retailer's marketing department that experiments with new technologies.
Guests staying at the Škoda in-car hostel had the opportunity to test drive their accommodations.
Madrid's Reina Sofia Concrete Invention retrospective features customizable smartphone audio tours. It's an interactive campaign to behold.
In the age of Big Data, marketers need to go "beyond personalization to customization."
"Now what?" It's the most important question you will ever address in brand management. Brands derive value through experiences.
The auto industry and magazine publishers have more in common than one might think - both "were dragged kicking and screaming into the twenty-first century," Jean Jennings, president and editor-in-chief of Source Interlink Media's Automobile Magazine, told attendees of the 2011 American Magazine Conference on Oct. 4 in New York.
If I take one lesson away from the National Retail Federation's 100th Annual Big Show it isn't that finding wi-fi at technology-driven trade shows is impossible (we already knew that) or that case studies that don't produce ROI numbers are pointless (we already knew that too).
The Offer: Vodafone worked with Amsterdam-based They agency this past summer to promote the launch of Holland's first prepaid Blackberry, the Blackberry Curve.
Stella Artois offered select London pub visitors the chance to participate in a series of scenes produced for a promotion around its Stella Artois Black beer, recently released in the UK.
Multichannel beverage campaign improves brand perception through blind taste testing.
Columbia Sportswear is using a variety of direct and experiential marketing efforts to boost traditional media as part of its latest product launch.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.