A successful call-to-action is part strategy, part magic. Mandalay Entertainment's CEO reveals his tricks of the trade.
Juan Martinez, senior editor at Direct Marketing News discusses targeting strategy in the email realm with Ashley Johnston, VP of marketing at Experian Marketing Services
FYI Direct is launching an integrated campaign for its FreeScore.com brand, a company that gives free credit scores online. Two new TV commercials will begin airing on Feb. 6 along with online efforts.
Marketers everywhere try to better understand their customer base in order to provide more targeted messaging and drive higher conversion rates. To achieve this goal, marketing departments are implementing a host of new solutions.
Marketing services firm Experian expanded its Global Consulting Practice, the company's data and analysis consulting division, to serve clients in the North American market.
Two longtime marketers weigh in on whether or not brands should keep print catalogs in their marketing mix.
Pharmacy chain Rite Aid began sending monthly email updates to members of its Wellness Plus loyalty program on June 8 to help them keep track of their accrued rewards points and savings. The company is working with email service provider Experian CheetahMail to deliver the messages to loyalty club members.
A couple months ago I wrote a post about how I unsubscribed from most of the email marketing lists I was on, save a few that would send mostly coupons. Turns out, my pickiness is pretty common.
It will always be important to secure new customers, but businesses also need to leverage relationships with existing customers to promote upsell and cross-sell opportunities.
Maybe I'm crazy, but I really dug the FreeCreditReport.com band that so many other people apparently found annoying. Those songs are so witty, so catchy.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.