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 Experian

Targeting Video Series: Ashley Johnston, VP of marketing, Experian

February 13, 2012

Juan Martinez, senior editor at Direct Marketing News discusses targeting strategy in the email realm with Ashley Johnston, VP of marketing at Experian Marketing Services
 

FYI Direct to launch campaign for FreeScore.com

January 25, 2012

FYI Direct is launching an integrated campaign for its FreeScore.com brand, a company that gives free credit scores online. Two new TV commercials will begin airing on Feb. 6 along with online efforts.
 

Experian launches North American consulting practice

December 06, 2011

Marketing services firm Experian expanded its Global Consulting Practice, the company's data and analysis consulting division, to serve clients in the North American market.
 

Should brands discontinue print catalogs?

December 01, 2011

Two longtime marketers weigh in on whether or not brands should keep print catalogs in their marketing mix.
 

Rite Aid adds email updates to loyalty program

June 08, 2011

Pharmacy chain Rite Aid began sending monthly email updates to members of its Wellness Plus loyalty program on June 8 to help them keep track of their accrued rewards points and savings. The company is working with email service provider Experian CheetahMail to deliver the messages to loyalty club members.
 

Rumors of email's demise have been greatly exaggerated

April 04, 2011

A couple months ago I wrote a post about how I unsubscribed from most of the email marketing lists I was on, save a few that would send mostly coupons. Turns out, my pickiness is pretty common.
 

Examine your data before taking loyalty further

David Northridge, VP, client retention, Experian QAS November 03, 2010

It will always be important to secure new customers, but businesses also need to leverage relationships with existing customers to promote upsell and cross-sell opportunities.
 

Detroit band wins FreeCreditScore.com contest

August 11, 2010

Maybe I'm crazy, but I really dug the FreeCreditReport.com band that so many other people apparently found annoying. Those songs are so witty, so catchy.