A successful call-to-action is part strategy, part magic. Mandalay Entertainment's CEO reveals his tricks of the trade.
Juan Martinez, senior editor at Direct Marketing News discusses targeting strategy in the email realm with Ashley Johnston, VP of marketing at Experian Marketing Services
FYI Direct is launching an integrated campaign for its FreeScore.com brand, a company that gives free credit scores online. Two new TV commercials will begin airing on Feb. 6 along with online efforts.
Marketers everywhere try to better understand their customer base in order to provide more targeted messaging and drive higher conversion rates. To achieve this goal, marketing departments are implementing a host of new solutions.
Marketing services firm Experian expanded its Global Consulting Practice, the company's data and analysis consulting division, to serve clients in the North American market.
Two longtime marketers weigh in on whether or not brands should keep print catalogs in their marketing mix.
Pharmacy chain Rite Aid began sending monthly email updates to members of its Wellness Plus loyalty program on June 8 to help them keep track of their accrued rewards points and savings. The company is working with email service provider Experian CheetahMail to deliver the messages to loyalty club members.
A couple months ago I wrote a post about how I unsubscribed from most of the email marketing lists I was on, save a few that would send mostly coupons. Turns out, my pickiness is pretty common.
It will always be important to secure new customers, but businesses also need to leverage relationships with existing customers to promote upsell and cross-sell opportunities.
Maybe I'm crazy, but I really dug the FreeCreditReport.com band that so many other people apparently found annoying. Those songs are so witty, so catchy.
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