Experian

Getting Action on Your Call-to-Action

Getting Action on Your Call-to-Action

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A successful call-to-action is part strategy, part magic. Mandalay Entertainment's CEO reveals his tricks of the trade.

Targeting Video Series: Ashley Johnston, VP of marketing, Experian

Targeting Video Series: Ashley Johnston, VP of marketing, Experian

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Juan Martinez, senior editor at Direct Marketing News discusses targeting strategy in the email realm with Ashley Johnston, VP of marketing at Experian Marketing Services

FYI Direct to launch campaign for FreeScore.com

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FYI Direct is launching an integrated campaign for its FreeScore.com brand, a company that gives free credit scores online. Two new TV commercials will begin airing on Feb. 6 along with online efforts.

Using accurate data to create a single customer view

Using accurate data to create a single customer view

Marketers everywhere try to better understand their customer base in order to provide more targeted messaging and drive higher conversion rates. To achieve this goal, marketing departments are implementing a host of new solutions.

Experian launches North American consulting practice

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Marketing services firm Experian expanded its Global Consulting Practice, the company's data and analysis consulting division, to serve clients in the North American market.

Should brands discontinue print catalogs?

Should brands discontinue print catalogs?

Two longtime marketers weigh in on whether or not brands should keep print catalogs in their marketing mix.

Rite Aid adds email updates to loyalty program

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Pharmacy chain Rite Aid began sending monthly email updates to members of its Wellness Plus loyalty program on June 8 to help them keep track of their accrued rewards points and savings. The company is working with email service provider Experian CheetahMail to deliver the messages to loyalty club members.

Rumors of email's demise have been greatly exaggerated

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A couple months ago I wrote a post about how I unsubscribed from most of the email marketing lists I was on, save a few that would send mostly coupons. Turns out, my pickiness is pretty common.

Examine your data before taking loyalty further

Examine your data before taking loyalty further

It will always be important to secure new customers, but businesses also need to leverage relationships with existing customers to promote upsell and cross-sell opportunities.

Detroit band wins FreeCreditScore.com contest

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Maybe I'm crazy, but I really dug the FreeCreditReport.com band that so many other people apparently found annoying. Those songs are so witty, so catchy.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.