Experian Updates Online List Software
The new version allows marketers to navigate faster and more easily, according to Experian. Users can place orders, pay for them and download lists to their PCs.
List OnLine 2.0 lets marketers select prospects based on the demographic and geographic information from the Experian Web site, www.experian.com. The data are supplied by Experian's Insource database of more than 110 million U.S. households and more than 13 million businesses.
Larry Hughes, vice president of Internet development at Experian, Orange, CA, said his company's list selection software allows marketers to pick from various data sources and custom segmentation profiles. Experian's order system "supports the purchase of multiple lists through a single checkout process, which streamlines the entire ordering experience," he said.