Experian Partners to Offer BTB Profiling

Share this article:
Experian, Costa Mesa, CA, announced its partnership with CopperKey Inc. yesterday to offer business intelligence services to business-to-business marketers.


The service is called BizInsight Business Profiling and it is available at Experian's experianbizinsight.com Web site. The program allows a marketer to create customized BTB prospect lists that match the profiles of their existing customers. It also generates geographic and demographic reports about current and target customers and markets to boost results.


The tool uses Gilbert, AZ-based CopperKey's online automated analytics solution and Experian's National Business Database of more than 15 million U.S. businesses.


Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.