Experian Offers Notification Services Suite

Share this article:
Experian, Orange, CA, has debuted its Notification Services suite, which allows financial institutions, credit card companies and retailers to provide daily, weekly, monthly, bimonthly and quarterly notification triggers.


The suite combines the resources of Experian's Marketing Triggers, Risk Triggers and Retention Triggers.


Notification Services lets companies quickly target credit-active prospects, secure higher response rates, heighten the profitability of promotional campaigns, identify cross-sell opportunities and manage potential delinquencies and collections efforts more efficiently.


For example, a credit card company can use Notification Services to enhance retention efforts by identifying current customers who have inquired about a new credit relationship within the past three months, helping them act to keep that customer.


Notification Services uses Experian's File One, a relational consumer credit database with information on more than 240 million consumers, to generate its marketing, risk and retention triggers for pre-screen activity and account management services.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.