Experian Offers 2 New BTB Products

Share this article:
Experian yesterday made available two new products designed for the business-to-business market. The products are the Penetration and Revenue Potential Report and the Televerification Data File.


Experian said the products are designed to help companies targeting the BTB market analyze their current customers and find prospective customers using fresh data.


The Penetration and Revenue Potential Report provides users with an analysis of their current marketplace penetration as well as the businesses they might target. Using SIC codes and the number of employees as variables, Experian compares a client's house file to its National Business Database of more than 14 million businesses to determine penetration level and the number of potential prospects in that universe. Experian also can determine the potential revenue that might be earned if these prospects were to become customers.


The Televerification Data File is available in a stand-alone file that is updated monthly. This product allows users to get information obtained directly from businesses over the phone by Experian.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.