Experian Offers 2 New BTB Products

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Experian yesterday made available two new products designed for the business-to-business market. The products are the Penetration and Revenue Potential Report and the Televerification Data File.


Experian said the products are designed to help companies targeting the BTB market analyze their current customers and find prospective customers using fresh data.


The Penetration and Revenue Potential Report provides users with an analysis of their current marketplace penetration as well as the businesses they might target. Using SIC codes and the number of employees as variables, Experian compares a client's house file to its National Business Database of more than 14 million businesses to determine penetration level and the number of potential prospects in that universe. Experian also can determine the potential revenue that might be earned if these prospects were to become customers.


The Televerification Data File is available in a stand-alone file that is updated monthly. This product allows users to get information obtained directly from businesses over the phone by Experian.


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