Experian, Marketswitch Plan Database Solution

Share this article:
Experian and Marketswitch have teamed to create an end-to-end database marketing and campaign management solution, the companies said yesterday.


The solution, to be launched by Experian, will combine Experian's database information and software with the customer-level optimization decisioning capabilities of Marketswitch, Dulles, VA.


Experian, Costa Mesa, CA, said the integrated solution will let clients design campaigns based on customer insight, specified corporate business goals, risk and operational constraints.


Client performance data and Experian credit and demographic data will be fed into the Marketswitch optimization process, which will develop recommendations for more effective targeting within the client's campaigns.


The solution will be available on a hosted basis and target mid-tier customers.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.